Ayan is hiring a Social Media & Content Intern to own our day-to-day social presence and help build the UK’s leading voice in halal finance.

Role details

• Hours: Full-time (Monday-Friday)
• Reports to: Growth & Marketing Lead
• Location: Paddington Central, London W2 (in-office / hybrid: TBC)
• Duration: 3 months, with a route to a permanent full-time role

About Ayan

Ayan Capital is the UK’s only FCA-authorised dedicated halal car finance lender.

We’ve also just launched Ayan Pay, an interest-free way for merchants to let their customers split payments over up to 12 months.

Our mission is simple: make ethical, transparent finance accessible to everyone who wants it. We’re looking for someone who genuinely cares about that.

How to apply

Send us a file with:

1. A 1-minute video covering a quick intro to who you are and three content ideas you’d create for Ayan that are different from what’s on our channels now. Film it on your phone, keep it natural, and share it as a link (Google Drive, YouTube unlisted, Instagram or TikTok). This counts more than anything else.
2. Your CV and/or portfolio.

What you’ll do

You’ll be the engine behind Ayan’s organic social channels, working closely with our Growth & Marketing Lead and supporting her wider plans across paid, UGC, partnerships and events.

Create, a lot

• Plan, shoot, edit and publish high-volume content across Instagram, TikTok, LinkedIn, YouTube Shorts and Facebook
• Appear on camera regularly: explainers, street interviews, myth-busting, behind-the-scenes, trend-led formats
• Turn complex finance topics (how halal car finance works, credit, budgeting) into content people actually stop scrolling for
• Capture content at events, community activations and partner moments

Bring the ideas and the strategy

• Pitch a steady stream of original concepts. We want people who show up with ideas, not wait for a brief
• Build and run a monthly content calendar aligned to campaigns and key moments (Ramadan, Eid, Black Friday, new plates in March and September)
• Spot trends early and adapt them for a regulated finance brand
• Help shape our tone of voice and channel strategy as we grow

Grow the community

• Manage comments and DMs, routing customer queries and complaints to the right team
• Engage with creators, partners and the wider Muslim and ethical-finance community online
• Support our UGC creator programme: briefing creators, reviewing drafts and repurposing their content

Measure and improve

• Track performance weekly (reach, engagement, follower growth, saves, shares, traffic to site)
• Report on what’s working, kill what isn’t, and double down on winners

Work within the rules

• Follow our financial promotions process: all content goes through compliance sign-off before it’s published
• Learn how FCA rules (including Consumer Duty) apply to social content, and make compliant content that still feels native

Ayan Pay

• Support marketing for Ayan Pay, our new product, from the ground up
• Create social content, merchant-facing materials and launch campaigns
• Learn how to take a new product to market alongside an experienced marketing lead

Who we’re looking for

Must-haves

• Social-native: you live on TikTok and Instagram and understand why content works
• Confident and natural presenting on camera
• Can shoot and edit short-form video on your phone (CapCut, Edits, InShot or similar)
• Full of ideas and happy to pitch them, take feedback and go again
• Organised enough to post consistently without being chased
• Excellent written English and an eye for detail

Nice-to-haves

• Experience running social for a brand, society, small business or your own channel (send us the links/portfolio)
• Interest in finance, fintech or cars, or a feel for what makes finance content trustworthy
• Understanding of Islamic finance concepts
• Canva, Adobe Express or basic design skills

What you’ll get

• A competitive salary
• Room to grow. Show what you can do and you’ll take on more: paid social, creator management, campaigns, events and partnerships
• Hands-on experience of performance marketing, content strategy, product launches and how marketing works inside an FCA-regulated lender
• Visible impact. Your content goes live to a growing audience, fast
• A mission worth working for at a company changing how British Muslims and ethical consumers access finance

Apply via LinkedIn. Shortlisted candidates will be invited to a short interview and a practical content task.

Ayan Capital is an equal opportunities employer. We welcome applications from everyone, regardless of background, faith or identity. Let us know if you need any adjustments during the process.