Brosa

brosa.com.au

We started Brosa because we found it so painful (countless weekends wasted, uninspiring products, no assistance from staff, no updates post-purchase, deliveries not showing up) to buy furniture ourselves from traditional retailers. We asked ourselves, "How do we use technology to make this experience simpler?" Fast forward 7 years, we've built tech (and the operations) to continuously solve for this. QR codes on every piece of furniture to track who made it, who moved it, and when it all happened (to reduce lost inventory and improve quality control). Live inventory progress tracing and the ability for a customer to buy a specific piece of inventory whilst it's still being made on the other side of the world. Omnichannel tech to enable offline shopping experiences to seamlessly continue online (go into a store, talk to our staff, and then go home and buy the items you discussed, on your own device). When we started our own delivery fleet (yes, we did that also) - we automated the delivery scheduling (human-like conversational text messaging to schedule in a suitable delivery date).