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Director of Revenue Marketing



Marketing & Communications
Minneapolis, MN, USA
Posted on Tuesday, February 6, 2024

Our Director of Revenue Marketing is an innovative and energetic leader, with the skill for empowering high performing teams and an ability to get things done. Reporting to the CMO, the Director of Revenue Marketing is accountable for creating and executing a scalable marketing strategy to achieve new business and cross-sell pipeline and revenue targets. The Director of Revenue Marketing plays an integral role in driving revenue growth for the company across all channels and geos. This is a highly visible global role in the organization, responsible for the development and implementation of effective demand generation programs with an emphasis on lead generation, pipeline creation and acceleration, nurturing prospects/customers along the buyer’s journey.

The Director of Revenue Marketing has a proven track record of thriving in rapid-growth environments, to deliver both predictable and sustainable results. He or she has a reputation for creating alignment with sales and the entire revenue organization, inspiring trust based on proven process and metrics. Demand Generation campaign managers, including partner and customer marketing, as well as paid digital/ performance marketing report into this leader.

This role is accountable for KPIs and quotas that align to sales revenue goals and encompass all sources of pipeline generation. Top areas of focus are tracking the impact of marketing programs on pipeline values, average deal size and close rates globally and by segment. Our Director of Revenue Marketing will partner closely with the Director of Marketing Operations to illustrate, optimize, enable and track the activity which will deliver these results.

This role will report into the Chief Marketing Officer and manage a team of 6-8 direct reports.

What you’ll be doing:

  • Manage all Demand Gen activity on customer acquisition strategy, both net new customers and land and expand cross-sell strategies, and operational marketing plan to deliver on pipeline and revenue targets
  • Oversee both direct and partner marketing strategy planning and execution across a broad partner ecosystem
  • Set organization strategy, staff for scale and develop the skills and career paths of all team members (6-8 FTEs, potentially more)
  • Serve as subject matter authority on engagement, performance, and Return on Investment metrics
  • Provide thought leadership and a point-of-view on where we are engaging and driving growth in the market
  • Oversee all campaign activity including all digital marketing efforts- paid digital activity, and website performance, as well as field marketing and events.
  • Lead and grow a team of marketing professionals to achieve key business metrics including MQLs, sales-accepted-opportunities, and closed business
  • Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline and bookings.
  • Strong partnership with Director of Marketing Operations to drive clear and constant communication of goals and success metrics to the organization to ensure consistency and accountability with end-to-end reporting and analytics
  • Continuously evaluate pipe-to-spend and the performance and cost of acquisition, adjusting demand tactics and strategy accordingly
  • Ensure highly productive relationship with Sales, forging exemplary communication and aligning on campaign and target account strategy. We are one team!