Are you driven by innovation and looking to thrive in a fast-paced, growing environment? Join us at Calabrio and be part of our dynamic team! Help us in reshaping the landscape of customer experience – where every interaction becomes an opportunity, and every insight drives meaningful change.

Introducing Calabrio – The trailblazers in customer experience intelligence! Revolutionizing the way organizations connect with their customers, we empower businesses to elevate every interaction to new heights. Our cutting-edge cloud platform, coupled with AI-driven analytics tools, unlocks the true essence of customer sentiment, turning data into actionable insights with lightning speed.

We are seeking a Senior Marketing Program Manager to join our growing team. In this role you will lead integrated marketing programs, partnering closely with marketing and sales. Your role will include:

• Driving pipeline through creative tactics and data-driven decision making.

• Help scale our integrated marketing program efforts by activating global programming to source, accelerate, and retain revenue opportunities for Calabrio.

• Lead the building and execution of campaign strategy that leverages compelling, content-based vertical and persona messaging for demand gen programs.

• Own driving strategy by bringing the messaging to targeted audiences through a variety of marketing tactics.

What you’ll be doing (Key Responsibilities):

• Create, execute, and communicate about internally integrated marketing programs segmented to target audiences for the goal of sourcing pipeline.
• Orchestrate account-based marketing strategies with sales and business development teams to drive demand in defined accounts.
• Own and manage relationships with multiple vendors for content creation and distribution.
• Manage and execute all webinar programs by soliciting content from subject matter experts.
• Develop a deep understanding of the target audience to build and train a segmentation strategy across global marketing.
• Research competitive campaigns and identify ways to differentiate Calabrio’s messaging and go-to-market campaigns to drive target market engagement.
• Foster cross-functional relationships with marketing teams to align on-demand generation goals and execute projects effectively.
• Support demand generation team-owned processes by strategizing, developing, executing, and optimizing tactics while monitoring execution for efficiency improvements.
• Create content-driven nurturing campaigns to further qualify leads and increase funnel velocity.
• Align with Sales on priorities, process and service-level agreements (SLAs) to ensure demand gen program ROI and effectiveness.
• Tightly manage marketing program budgets, partners and vendors.
• Measure, analyze and report on funnel and individual campaign performance to continually refine demand gen programs

Success Criteria:

• Demonstrates taking initiative and driving change management
• Exhibits a curious, positive, team-oriented, enthusiastic approach
• Ability to lead intiatives with multiple internal clients, such as marketing team, product marketing, sales, customer success product management and IT