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Product Marketing Manager

Calabrio

Calabrio

Marketing & Communications, Product
Toronto, ON, Canada
Posted on Jan 15, 2025

At Calabrio, we are revolutionizing the way organizations connect with their customers, and we empower businesses to elevate every interaction to new heights. Our cutting-edge cloud platform Calabrio ONE, coupled with AI-driven analytics tools, unlocks the true essence of customer sentiment, turning data into actionable insights at lightning speed.

Calabrio is looking for a practical, tech-savvy Product Marketing Manager to help shape and promote our Conversational Intelligence solutions. In this role, you’ll be part of an experienced Product Marketing team reporting to the VP of Product Marketing. If you have real-world experience in Interaction Analytics or Quality Management—whether as a Sales Engineer, Consultant or a power user—and are ready to take your career to the next level, we want to hear from you!

What You’ll Be Doing (Key Responsibilities):

  • Develop Market Messaging
    Create consistent, compelling value propositions that resonate with both users and buyers, grounded in a deep understanding of our product’s capabilities.
  • Lead Product Launches
    Coordinate successful rollouts of new products and features across direct and indirect sales channels, ensuring internal teams and partners are set up for success.
  • Storytelling
    Evangelize our products’ benefits, showcase their impact, and influence how the world perceives and adopts our solutions through compelling narratives.
  • Enable Sales Teams
    Provide key product insights, develop training materials, and deliver ongoing support to empower our global salesforce and partners.
  • Create Content
    Build high-quality marketing collateral, including datasheets, case studies, white papers, blog posts, and web content that highlight product features, benefits, and success stories.
  • Influence Product Direction
    Work closely with customers and Product Management to inform roadmap decisions, translating technical features into clear, market-ready messaging.
  • Collaborate Cross-Functionally
    Partner with Sales, Marketing, and Product teams to drive go-to-market strategies in a fast-paced, dynamic environment.