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Brand and Product Communications Lead



Marketing & Communications, Product
Sydney, NSW, Australia
Posted on Tuesday, July 9, 2024
Heyyyyy! We're Cashrewards, Australia’s most loved cashback platform.
Shoppers love us, but not just shoppers, our team think we’re pretty awesome too. So much so that they voted and now we’re a certified Great Place to Work. As they say, the proof is in the pudding so check out this role to see if you fancy a slice yourself.
About the Role
Join our dynamic team as the Brand and Product Communications Lead in a 9-month max term contract! Reporting to the Head of Marketing, you’ll spearhead the growth and vibrancy of the Cashrewards brand. You’ll shape our brand's strategy, oversee product marketing, and ensure every message we send adds value to our members and merchants. Collaborate closely with other marketing leads and our Creative & Production Team to keep our communications fresh and impactful.
Be the guiding star for your team and champion our brand across the entire business. Dive into a role where creativity meets strategy, and let’s make every moment count!
Please note this role will have an expected start date in September 2024.

Your Focus

  • Build and lead the Brand and Product Communications team that is responsible for brand, comms planning, PR and social communications and campaigns.
  • Responsible for Cashrewards brand strategy, positioning and direction along with the strategy and direction of our core product suite.
  • Lead brand campaigns from identifying the strategic opportunity, briefing agencies and internal teams, overseeing production and campaign management through to delivering to market and measuring impact and post campaign analysis.
  • Lead the pitching process for external agencies to provide brand creative services to complement our hybrid in-house agency model.
  • Responsible for the PR and Earned Media strategy and delivering innovative campaign ideas that allow Cashrewards to stand out in market and achieve a higher-than-normal share of attention.
  • Oversee the Communications Planning across the broader marketing team to ensure campaigns are insight driven and integrated.

About You

  • Highly creative and strategic thinker with the ability to balance creative and brand considerations with delivering commercial business outcomes.
  • Must have well-built leadership and people management skills. Experience in leading and developing people, both with direct and indirect reporting lines (leading cross-functional teams)
  • Effective stakeholder management is a must, along with influencing skills.
  • Demonstrated ability to prioritise competing opportunities and articulate the rationale behind decisions.
  • A desire to execute, drive impact, and develop within our organisation
  • Extensive brand management experience.
  • Experience in briefing and management of integrated marketing campaigns.
  • Understanding of brand and media planning principles and industry trends.
In the fast moving cashback category, Cashrewards has powered ahead of its rivals and taken the lead, serving over 2 million members with an enticing range of cashback offers from more than 2000 brand partners including Apple, Amazon, Myer, Liquorland, Adidas, Bonds, Target, Booking.com and The Iconic. As if that isn’t impressive enough, we’re fully Australian owned and operated, and backed by 1835i, one of Australia's leading venture funds. Plus, we support the Starlight Children's Foundation by donating 1% of all cash redeemed to the foundation.
Another cool thing, we're right smack-bang in the middle of Sydney CBD (next to the QVB) so we're easy to get to.
There's lots more to love about working here, like:
- Flexible working
- Friday hours (finish at 3pm on Fridays)
- Double cashback
- Free access to Headspace
- Discounted fitness classes and wellness offering
- Birthday leave
- 16 weeks paid parental leave
- Ability to work up to 90 days a year from anywhere in the world
- Awesome people who you'll get to know at some of our awesome celebrations and social events
​​So if you’re keen to jump on board and help us steer this fine ship into the future, don’t let this opportunity pass you by. ​So jump in, forget FOMO. Join the Cashrewards team today. ​​
Check out our careers page https://www.cashrewards.com.au/careers