Comfi is a B2B embedded finance platform that helps SMEs unlock working capital faster by offering flexible payment terms to their business customers (up to 90 days), while enabling suppliers to get paid immediately. Comfi bridges the cash flow gap in B2B supply chains across the MENA region by embedding financing directly into transactions, reducing payment delays and improving liquidity for SMEs. By embedding directly into the invoicing and accounting tools SMEs already use—such as Wafeq, Zoho Books, and ERPs—Comfi delivers frictionless financial services inside the B2B workflow. Its AI-powered underwriting engine assesses buyer risk in real time using transaction data, trade licenses, and payment behavior. Since its launch, Comfi has supported over 1,000 SMEs and financed 15,000+ invoices. The platform is backed by $65M in venture debt and equity and has strategic integrations with national entities like AECB, UAEPass, and MOE. With plans to expand into Saudi Arabia and wider GCC, Comfi is on a mission to become the financial infrastructure layer of B2B trade in emerging markets.