Head of Digital Channels
Damstra Technology
Head of Digital Channels
- Job ID
- 2026-2850
- # of Openings
- 1
- Role type
- Permanent
- Working
- Hybrid
- Name
- Nottingham
Role Purpose
Location- Ruddington, Nottinghamshire
Department - Marketing
Working Pattern - Hybrid (three days a week in the head office)
Benefits - Benefits at Ideagen
Salary - To be discussed at next stage
Responsibilities
- Shaping and delivering a unified, data‑driven digital channel strategy that directly supports business goals and ABM/ABX priorities
- Taking full ownership of digital budgets and investment decisions across paid search, paid social, SEO/AEO and web, ensuring maximum return and clarity of impact
- Defining what success looks like through robust metrics, attribution models and performance frameworks that clearly link digital activity to pipeline and revenue growth
- Driving continuous improvement through cross‑channel optimisation, testing and experimentation, including A/B testing and conversion rate optimisation initiatives
- Bringing paid, earned and owned channels together into a seamless, high‑impact digital experience with cohesive content and messaging
- Championing innovation across digital marketing, embracing AI tools, Answer Engine Optimisation (AEO) and emerging search behaviours to stay ahead of the curve
- Managing and partnering with agencies and vendors to deliver high‑quality outcomes, strong performance and consistent standards
- Leading, coaching and developing a high‑performing team of digital specialists, building a collaborative culture focused on growth, learning and continuous improvement
Skills and Experience
- You bring extensive experience in B2B digital marketing, with deep expertise across multiple digital channels
- You have a proven track record of leading and developing teams, including senior specialists or team leads
- You are highly analytical, comfortable working with attribution models, performance data and ROI measurement
- You have experience managing large digital marketing budgets and making evidence-based investment decisions
- You are confident working cross-functionally, influencing stakeholders across marketing, sales, product and analytics
- You are experienced with paid media platforms, web technologies, analytics tools and SEO fundamentals
- You are adaptable and comfortable working in a fast-paced, changeable environment, including acquisition-led growth
- You are curious about emerging technologies and motivated to test, learn and continuously improve digital performance
About Ideagen
If your application meets the requirements for this role, our Talent Acquisition team will be in touch to guide you through the next steps.
To ensure a flexible and inclusive process, please let us know if you require any reasonable adjustments by contacting us at recruitment@ideagen.com. All matters will be treated with strict confidence.
At Ideagen, we value the importance of work-life balance and welcome candidates seeking flexible arrangements. If this is something you are interested in, please let us know during the application process. Enhance your career and make the world a safer place!
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