Trade Show Coordinator
Data Sciences International (DSI)
About Harvard Bioscience (HBIO):
Harvard Bioscience is a global leader in life sciences solutions, providing innovative instruments, technologies, and services that enable cutting-edge research in molecular, cellular, and preclinical settings. Our products empower scientists around the world to advance discovery and improve human health.
Position Overview:
The Trade Show Coordinator will be responsible for planning, coordinating, and executing HBIO's participation in trade shows, scientific conferences, and industry events worldwide. This role is critical in supporting brand visibility, lead generation, and customer engagement. The ideal candidate is highly organized, detail-oriented, and thrives in a fast-paced environment where multiple projects are managed simultaneously.
Key Responsibilities:
- Event Planning & Execution
- Manage logistics for all HBIO trade shows and events, including booth reservations, vendor coordination, shipping, travel, and on-site support.
- Collaborate with marketing, sales, and product teams to ensure event goals and messaging align with HBIO's brand strategy.
- Oversee booth design, graphics, promotional materials, and product displays.
- Budget & Reporting
- Track and manage event budgets, negotiate vendor contracts, and ensure cost-effective execution.
- Maintain a trade show calendar and provide regular updates to stakeholders.
- Prepare post-event reports analyzing ROI, lead generation, and areas for improvement.
- Marketing & Promotion
- Coordinate pre-show and post-show marketing campaigns in collaboration with the digital marketing team.
- Ensure consistent branding across all event-related materials.
- Support sales teams with lead capture tools, follow-up workflows, and customer engagement strategies.
- Cross-Functional Collaboration
- Partner with global marketing colleagues and regional sales teams to support international events.
- Work closely with product managers to showcase key solutions and product launches at events.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 2–4 years of experience in event planning, trade show coordination, or marketing operations (life sciences or B2B technology industry preferred).
- Strong organizational and project management skills with attention to detail.
- Excellent communication and interpersonal skills, with the ability to collaborate across teams and cultures.
- Proficiency with Microsoft Office Suite and experience with CRM/marketing automation systems (e.g., Salesforce, HubSpot, Marketo) is a plus.