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Product Marketing Manager

DataCore Software

DataCore Software

Marketing & Communications, Product
Bengaluru, Karnataka, India
Posted on Thursday, February 29, 2024


This role will be based in India and will be reporting directly to the Chief Product Officer (based in the US). This is a fantastic opportunity to be part of a world-class marketing team which is driven to make a difference in the market and be part of a great success story!


  • Develop a comprehensive understanding of the market, including use cases, buyer personas, competitive solutions, trends, and overall market dynamics
  • Craft compelling, distinct, and effective positioning and messaging for our product lines and solutions
  • Produce sales and marketing materials, such as reference architectures, white papers, case studies, presentations, technical competitive briefs, data sheets, and business cases
  • Support global demand generation teams with content for marketing campaigns, webinars, and events
  • Collaborate closely with field marketing on demand generation and lead nurturing campaigns, as well as on pricing, packaging, and promotional strategies
  • Provide sales enablement materials to inside sales, field sales, and channel partners to enhance their effectiveness
  • Promote DataCore products and technology through active participation in social media and community forums
  • Engage with DataCore’s technical community in collaboration with solution architects to foster a supportive and informed user base
  • Monitor and analyze market trends to inform product improvements and marketing strategies

Knowledge, Skills, Abilities:

  • Comprehensive understanding of data storage, Kubernetes, and cloud-native technologies
  • Skill in identifying customer needs and developing targeted personas and use cases in the IT infrastructure and Kubernetes space
  • Ability to craft compelling product and solution messaging tailored to various user personas and market requirements
  • Proven track record in developing and executing comprehensive go-to-market strategies for tech products
  • Strong analytical skills to evaluate market data, customer feedback, and technology trends to influence product strategy
  • Proficient in both technical and marketing writing, with the ability to articulate complex concepts clearly and persuasively to a variety of audiences
  • Ability to manage complex projects with self-direction and a passion for quality in fast-paced environments
  • Knowledge of channel distribution models and experience leveraging partnerships for product scaling


  • 5-9 years’ of Product Marketing experience, preferably in data storage domain
  • Bachelor’s Degree in business or technology is required. An MBA is preferred.
  • Pragmatic Marketing Certification preferred