Performance Marketing Strategist
Delphix
Marketing & Communications
Minneapolis, MN, USA
Posted on Oct 28, 2025
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Position Summary:
As Performance Marketing Strategist, you will be responsible for defining the performance marketing strategy to support Perforce’s growth and financial objectives. You will collaborate closely with business unit marketing teams to support go to market campaigns with paid digital and performance marketing tactics.
You will work with the marketing and sales teams for each product line, and with the support of a marketing agency partner, execute campaigns across digital marketing channels, primarily paid digital media.
You will be responsible for executional quality and management of performance marketing campaigns; monitoring deliverables and ensuring campaigns are executed on time and on budget. Reporting and analytics will be a focal point for this role, ensuring campaigns achieve a strong return on investment and support Perforce in reaching its greater business goals.
The ideal candidate will have 6-8 years of experience in digital marketing or similar roles.
Responsibilities:
- Define strategies for paid digital campaigns—primary current platforms include Google Ads (Search, Display, YouTube etc.), LinkedIn Ads, and 6Sense Ads.
- Conduct audience research, keyword planning, and competitive analysis.
- Provide feedback on ad and landing page asset design and copy strategy.
- Monitor budgets, performance, and pacing to ensure campaigns deliver on KPIs.
- Perform A/B testing on ads, targeting, and landing pages—use insights to guide greater marketing strategies.
- Understand user journeys, identify friction points, and unlock areas for improvement.
- Execute Account Based Marketing strategies using tools such as 6Sense, in collaboration with outbound sales teams.
- Generate and analyze detailed reports and dashboards with actionable insights.
- Work closely with the business unit marketing leadership teams to ensure campaigns are supporting go to market campaigns, achieving pre-determined KPIs
- Provide recommendations on emerging channels and best practices—ensuring campaigns are utilizing the best tools to achieve their goals
Requirements:
- Experience: 6–8 years of hands-on experience managing paid media campaigns in an agency or similar fast-paced environment.
- Extensive experience analyzing data, thinking creatively, and designing innovative strategies to ensure digital marketing campaigns reach their target audience in the most effective way possible.
- Working knowledge of: Google Ads, LinkedIn Ads, 6Sense Ads, Google Analytics 4
- Understanding of SEO/organic search strategies and execution
- Experience in AI search tools and strategies a plus
- Deep understanding of how advertising, landing pages, and conversion rate optimization work together
- Ability to learn new and emerging ad platforms and marketing tools as they become available
- Experience in a technical industry preferred
- Data-driven and results-oriented. Willingness to change direction based on new findings.
- Experience reporting on and optimizing lead lifecycle metrics, pipeline, and conversion rates.
Additionally, this position is eligible for benefits including, but not limited to, medical, dental, vision, retirement benefits, life insurance, wellness programs, total time off, and other employee perks that may be offered by Perforce from time to time. The actual offer will depend on a number of factors including, but not limited to, a candidate’s education, skills, qualifications, depth of experience and other relevant business considerations. Perforce reserves the right to amend or modify employee perks and benefits at any time.
Come work with us! Our team members are valued for their contributions, introduced to new opportunities, and rewarded well. Perforce combines the experience and rewards of a start-up with the security of an established and privately held profitable company.
If you are passionate about the technology that impacts our day-to-day lives and want to work with talented and dedicated people across the globe, apply today!
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