• C$150

• 3 days left

• 191 designs

• 94 designers

Logo Design Brief

Steelway Building Systems is a leading Canadian manufacturer of customized steel building solutions. Founded in 1976 and still family-owned and operated, Steelway is built on quality, honesty, and integrity, with a strong focus on innovation and long-term relationships.

The Steelway Employee Association (SEA) represents the voice of Steelway’s workforce, including production, drafting, engineering, and system design. SEA supports all hourly employees across the organization.
SEA exists to support employees, strengthen culture, and promote a fair, consistent workplace experience. Guided by Steelway’s purpose of enriching the lives of our partners, it encourages open communication, balanced decision-making, and a strong sense of partnership between employees and leadership.

Objective
Create a logo that:

Clearly represents unity between employees and leadership
Feels professional, strong, and credible
Reflects Steelway’s industrial/manufacturing roots
Can stand on its own, but still feel connected to the Steelway brand
Key Themes to Communicate

Designs should visually express:

Partnership
Working together
Trust and care
Pride in work
Being “locked in” / aligned
Support and community
Strength and stability
Integration (not separation)
Tone & Style Direction

Clean and modern
Industrial but approachable
Strong and structured, not soft or overly playful
Simple enough to be recognizable on apparel, signage, and internal materials
Visual Ideas (Not Mandatory, Just Directional)

1. Connection & Unity

Interlocking elements
Linked shapes or forms
Subtle “coming together” visuals
2. Strength & Structure (Industrial Feel)

Steel-inspired lines or geometry
Subtle nods to buildings, beams, or structure
Badge or emblem style could work well
3. Badge / Identity Mark

A strong “association” identity


The Steelway Employee Association (SEA) plays an important role in supporting employees, strengthening our culture, and fostering a positive, connected workplace. Guided by our purpose, enriching the lives of our partners, it is intended to promote open communication while reflecting our core values, as we work to create a meaningful employee experience.
Typography

Bold, clean sans-serif fonts
Easy to read at small sizes
“SEA” can be the hero, with “Steelway Employee Association” secondary or optional
Color Direction

Should align with Steelway brand palette
Primary color = Steelway Green (PMS 361C)

Support = Cool Grey 10 + white
Must work in:
Full color
Black and white
Single color (for embroidery, merch)
Do Not Include

Avoid overly corporate or cold visuals
Avoid overly playful or cartoon-like styles
Usage

The logo will be used on:

Apparel (hoodies, hats, shirts) Something people would be proud to wear
Internal communications
Posters and signage
Digital platforms

Logo Text

SEA - Steelway Employee Association underneath it

Files