• US$150

• 6 days left

• 169 designs

• 83 designers

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Logo Design Brief

I have a small investment firm called Streetlight Capital and am looking for a logo for it. We're not a venture capital firm but I'd probably steer more in that direction than private equity or hedge funds which tend to be a little more formal and stuffy.

Target Market(s)

Entrepreneurs & Investors

Industry/Entity Type

Investments

Logo Text

Streetlight Capital

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• I'm most interested logos that are cleaner and more modern, not heavy or highly detailed. I'm inclined to have a logo that incorporates an abstract image as well as the words "Streetlight Capital" though I am open to something that just has the words in a good color/font/spacing combo. I could see an abstract version of a streetlight being interesting but am not sure I want to be so on-the-nose. Abstracted versions of "SC" might be interesting as well (I like the Bandit Running Company logo but it's a little too trendy/stylized). I like fonts like Inter or the font that Google uses although those are probably too simple for an interesting logo.

Should not have

• I don't want any cliche investment firm symbols like trees or mountains. I don't want anything that feels like it's trying to convey old-world prestige like lions or deer or heavy books.