• £110

• 6 days left

• 96 designs

• 55 designers

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Logo Design Brief

Arcane Link is a cybersecurity podcast exploring the hidden side of the digital world - threat intelligence, breach post-mortems, attacker tradecraft, defender strategy, and the people behind both sides of the screen. The name is deliberate: "arcane" nods to cryptography (literally "hidden writing"), esoteric knowledge, and the secretive culture of infosec, while "link" speaks to networks, connections, chains of trust, and the conversations the show itself creates between guests and listeners.
We need a primary horizontal/stacked logo and a standalone mark that works in isolation. The standalone mark is the priority - it needs to function as a profile picture across Spotify, Apple Podcasts, YouTube, X, LinkedIn, and Instagram, and as a watermark in the corner of video episodes (so it must remain legible at roughly 60–80px square). The mark should ideally riff on a stylised letter "A," but we're open to a purely symbolic icon if the concept is strong enough to carry the brand without a letterform.
Tonally we want something that feels modern and technical but with a layer of mystery or ritual to it - think occult sigil meets clean tech geometry, not skulls-and-hoodies hacker clichés. Strong silhouette, confident weight, and a memorable single concept beat ornamentation every time.
A practical constraint: we may produce embroidered merch (caps, patches, hoodies). Please avoid hairline strokes, fine detail, or thin negative space - anything below ~1.5pt at logo scale will not stitch cleanly. Geometric clarity over delicate flourishes.
Colors
Primary palette suggestion: deep midnight navy or near-black as the base, with one accent - either an electric violet (leans arcane/mystical), a cold cyan (leans cyber), or a muted gold/brass (leans ancient/occult). Maybe even an Orange, Open to the designer's interpretation, but please avoid neon "hacker green" unless it's used with real intent. The mark must also work in pure black-on-white and white-on-black.
Look and feel

Modern ←——●———→ Classic — lean modern, with a whisper of ancient
Minimal ●——————→ Ornate — strongly minimal
Playful ——————●→ Serious — serious, but not corporate
Geometric ●—————→ Organic — strongly geometric
Loud ————●———→ Subtle — confident but understated

Target Market(s)

Cybersecurity professionals (SOC analysts, pen testers, CISOs, threat intel researchers), IT and DevOps engineers, infosec students, and the broader tech-curious audience interested in hacking culture, OSINT, privacy, and digital crime. Skews 25–50, technically literate, design-aware - this audience notices and judges branding harshly.

Industry/Entity Type

Media & Entertainment → Podcast / Technology → Cybersecurity

Logo Text

Arcane Link

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A standalone icon that works at very small sizes (profile pics, favicons, video watermarks) Clean monochrome version (single colour, no gradients required to read) Vector-friendly, embroidery-friendly stroke weights (nothing below ~1.5pt at logo scale) A distinct, memorable silhouette The chosen interpretation must hold up as a solid silhouette (no reliance on the wireframe rendering style for legibility - embroidery and small-scale watermarks need filled shapes) Full lockup (icon + wordmark) plus icon-only variant Source files (AI/SVG) on delivery

Nice to have

• A stylised "A" that doubles as the icon — bonus points if it emerges naturally from a simplification of the attached shape (e.g. the upper triangle formed by the top node and its two diagonal neighbours already suggests an A) Direct inspiration from the attached reference: the radial node-and-link structure, the molten-metal blob silhouette, or the geometric mesh quality of the wireframe versions are all fair game Subtle integration of cybersecurity or "link / chain / node" symbolism — done with restraint, not literalism A hint of sigil, rune, sacred geometry, or cryptographic glyph aesthetic A secondary "wireframe" or "exploded" variant of the icon for use in video opens, episode artwork, and social motion — the kind of thing that animates well Variants for dark and light backgrounds

Should not have

• Padlocks, shields, hooded figures, binary "1010" patterns, or generic circuit boards Hairline strokes or any detail too fine to embroider or read at watermark scale Stock-feeling tech gradients (blue-to-purple Web 2.0 look) Sans-serif wordmark in a default geometric font with no consideration — the type needs intent Skeuomorphic microphone or headphone iconography (it's a podcast, but we don't need to literally say so) A literal copy or re-trace of the attached shape — we want it used as a springboard, not lifted