• US$300

• 6 days left

• 120 designs

• 67 designers

Logo Design Brief

We are launching a premium supplement brand called CORE (Clinically Optimized. Research and Evidence-based.) targeting both physician referral channels and direct-to-consumer. The brand sits at the intersection of clinical credibility and premium consumer aesthetics — it needs to feel trustworthy enough that a physician confidently recommends it, and sophisticated enough that a patient is proud to have it on their counter.
Our product line is a cohesive system built around evidence-based formulations with clinically studied ingredients. The brand should communicate precision, integrity, and results — not wellness fluff.
Brand personality: Confident, clean, premium, science-backed. Not cold or pharmaceutical. Not earthy or granola. The closest reference points are Seed (warm premium DTC), Thorne (clinical credibility), Primally Pure (premium), and Whoop (confidence without loudness). Think of it as what you'd get if a functional medicine physician designed a supplement line.
What we need:
A primary logo mark for CORE that works across all of the following contexts: supplement bottle labels, physician office materials (brochures, information pads, shelf displays), e-commerce (website, packaging), and social media. The logo must be legible and impactful at both large and very small sizes.
We would like to see exploration of both a wordmark-only approach and a wordmark paired with a simple icon or symbol. The icon direction, if explored, should feel intentional and rooted in meaning — not decorative. Ideas worth exploring: a geometric form suggesting stability or foundation (consistent with "core"), a subtle reference to molecular or cellular structure that doesn't read as overtly scientific, or a minimal abstract mark that works as a standalone brand identifier.
Color palette direction: Warm and premium. Earth tones as the base — think warm off-whites, deep warm taupes, rich caramels — elevated with gold or antique brass accents. Avoid anything that reads as generic health/pharmacy. A deep navy or charcoal may work as a secondary neutral if it feels warm rather than cold. The palette should feel like it belongs on a high-end retail shelf, not in a GNC.
Typography direction: Clean, modern serif or refined sans-serif. The word CORE is four strong letters — the typography should feel considered and substantial, not light or airy. Avoid script fonts entirely. A custom letterform treatment or subtle modification to a strong typeface would be welcome.
Deliverables requested: Primary logo (full color), reversed version (for dark backgrounds), single-color version, icon/mark standalone if applicable, and a defined color palette with hex codes.

Logo Text
CORE
Tagline to optionally incorporate (designer's discretion on placement): Clinically Optimized. Evidence Based.

A few things to avoid
• Pill, capsule, or leaf iconography — too generic for this positioning
• Bright white clinical aesthetic — too cold and pharmaceutical
• Green colorways — reads as mass-market supplement
• Overly complex marks that don't scale to small label sizes
• Anything that could be confused with an existing supplement brand (Thorne, Momentous, etc.)

Reference brands for mood/aesthetic (not to copy, directional only)
Seed, Thorne, Primally Pure, Whoop, Plunge, Eight Sleep — premium, confident, minimal, adult.

Logo Text

CORE (optional tagline at designer's discretion on placement - Clinically Optimized. Research and Evidence Based.)

Files