• €110

• 2 days left

• 159 designs

• 86 designers

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Logo Design Brief

LUMO Logo Design Brief

About LUMO

LUMO is an early childhood development and learning support platform helping parents understand, support, and nurture their child's development.

We combine playful child-friendly experiences with evidence-based developmental screening, learning activities, educational tools, and long-term developmental guidance.

Our mission is to help every child thrive by making developmental support accessible, positive, and empowering for families.

Target Audience

• Parents of children aged approximately 4–10
• Schools and educators
• Child development specialists
• Future investors and partners

The logo must feel trustworthy enough for education and developmental support, while remaining warm, optimistic, and approachable for families.

Brand Personality

LUMO should feel:

• Warm
• Intelligent
• Optimistic
• Human
• Curious
• Modern
• Trustworthy
• Premium
• Playful without being childish

Think:

"A trusted guide for a child's development journey."

Not:

• Cartoon daycare
• Toy store
• Children's TV channel
• Baby brand

Visual Direction

We are drawn to branding similar in spirit to Natalie Brunswick's work:

https://nataliebrunswick.com/

Characteristics we appreciate:

• Simple but memorable
• Elegant and modern
• Soft, organic forms
• Intelligent use of negative space
• Friendly but sophisticated
• Minimal rather than busy
• Strong enough to scale into a larger international brand

Logo Style Preferences

We are open to:

• Wordmark
• Wordmark + symbol
• Symbol that can work independently as an app icon

The logo should feel timeless and premium rather than trendy.

Potential ideas designers may explore:

• Growth
• Learning
• Discovery
• Curiosity
• Light
• Pathway
• Journey
• Connection
• Development
• Potential unfolding

Important:

Please avoid obvious education clichés such as:
• Graduation caps
• Open books
• Pencils
• Light bulbs
• Puzzle pieces
• Generic child silhouettes

Color Direction

Current brand colors include:

• Warm orange (#F46A3A)
• Deep navy (#0F1B46)

Designs may also explore complementary soft tones, but the logo should work perfectly in:

• Full color
• Black
• White
• Single-color applications

Typography

Typography should feel:

• Modern
• Friendly
• Highly legible
• Slightly rounded or humanistic
• Premium and professional

Avoid:

• Comic fonts
• Handwritten fonts
• Overly corporate fonts
• Fonts that feel too tech-startup

Deliverables

Please provide:

• Primary logo
• Horizontal version
• Icon / symbol version
• Black version
• White version
• Color palette used
• Font recommendations

What Success Looks Like

The winning logo should make a parent feel:

"This looks warm and friendly."

And simultaneously make a school, psychologist, or investor think:

"This is a serious, credible educational company."

The logo should feel capable of growing from a Czech educational startup into an internationally recognized child development brand.

Please think less Disney and more Scandinavian education brand.

In attachment you will find our current designs of the platform and the illustrations we work with. The logo should fit in and elevate it.

Logo Text

LUMO | Early Education Support

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Please, make sure it's a newly looking logo. We aren't interested in variations of the logo we have already.

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Files

Download all files - 6.9 MB