• €110

• 5 days left

• 166 designs

• 93 designers

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Logo Design Brief

1. The company in one line

website is: www.macherweb.ch
MacherWeb is a one-person web agency from Zürich, Switzerland. One craftsman ("a Macher") builds a tailor-made website for small local businesses in
7 days, for a fixed price — agency quality without the agency price tag.

"Macher" is German/Swiss for "a doer / a maker / someone who gets it done." That word IS the brand. The logo should feel like a maker's mark, not a
tech startup.

2. Who it's for

Owners of very small Swiss businesses (1–5 people): painters, hairdressers, trustees, small shops. Practical, down-to-earth people. Not designers,
not tech people. They value: clarity, honesty, speed, a handshake, one person they can call.

3. Brand personality

- Craftsman, not corporate. Solid, reliable, hands-on.
- Swiss understatement. Confident but never loud or hype-y.
- Simple and direct. One price, one person, one promise.
- Modern but grounded. Uses AI tools, but the feeling is workshop, not Silicon Valley.

Three words: solid · honest · sharp.

4. What I need

1. A primary logo (wordmark "MacherWeb" + icon mark)
2. A standalone icon / brand mark (the "M/W" symbol on its own)
3. A favicon version (works at 16×16 px)

The name is always written MacherWeb — one word, capital M and capital W, no space.

5. The icon idea (starting point — open to better)

There's an existing direction worth building on: an interlocked "M" and "W" that share their middle strokes, forming a single zig-zag / chevron mark
inside a rounded square. It reads as "MW" and also like a clean upward zig-zag (forward motion, "building up").

You're welcome to refine this, simplify it, or propose a stronger take — but the mark should:
- read clearly as M + W (or at least a confident, ownable monogram)
- still be recognisable at 16 px (favicon)
- work in a single flat colour as well as full colour

6. Colours

- Primary red: #FF0000 (pure, bold red — this is the signature colour, use it prominently)
- Near-black: #0A0A0A
- White: #FFFFFF

Red + black + white only. No gradients, no extra accent colours, no drop shadows. Flat and clean.

7. Type feeling (for the wordmark)

A bold, geometric or grotesk sans-serif. Strong, modern, engineered, Swiss. Think Helvetica/Inter/Suisse family energy — clean and no-nonsense. Avoid
anything thin, script, handwritten, playful, or serif.

8. Hard do's and don'ts

Do
- Keep it simple, flat, and bold
- Make it scale from billboard down to a 16 px browser tab
- Use the rounded-square "app icon" shape for the favicon

Don't
- ❌ No clichés: no globe, no < /> brackets, no computer mouse, no rocket, no swoosh, no "WWW", no spinning gear
- ❌ No gradients, glow, 3D, or shadows
- ❌ No more than 3 colours
- ❌ Don't make it look like a generic "tech startup" — it's a local craftsman's mark

9. Deliverables & formats

- Vector source: SVG + AI/EPS
- Logo: full colour, all-black, all-white (reversed) versions
- Favicon: SVG plus PNG at 512, 192, 48, 32, 16 px
- Horizontal lockup (icon left, wordmark right) and stacked version
- Clear-space and minimum-size guidance

Target Market(s)

Owners of very small Swiss businesses (1–5 people): painters, hairdressers, trustees, small shops. Practical, down-to-earth people. Not designers, not tech people. They value: clarity, honesty, speed, a handshake, one person they can call.

Industry/Entity Type

Web Design Agency

Logo Text

MacherWeb

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.