• US$150

• 6 days left

• 62 designs

• 37 designers

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Logo Design Brief

UNTAGD is a next-generation creative studio focused on AI, filmmaking, photography, storytelling, content creation, visual experimentation, and digital culture.
This is NOT a traditional media agency. This is NOT a corporate AI company.
UNTAGD represents creators who refuse to be categorized, labeled, or defined by traditional standards. The brand is built around the idea that ideas matter more than identity.

BRAND PHILOSOPHY

UNTAGD stands for:
Creativity over conformity
Ideas over identity
Expression over perfection
Curiosity over rules
Culture over trends
The brand should feel rebellious, artistic, bold, unconventional, and culturally relevant.

THE CHARACTER
The most important visual element of the brand is a mysterious person wearing a brown paper bag over their head.
The paper bag character is NOT a mascot. It is a persona — a face without a face.
The paper bag represents:
Anonymity
Freedom from labels
Creative experimentation
Anti-perfection
Underground culture
The idea that the work matters more than the creator
The character should become the face of the brand — as iconic and instantly recognizable as:
Marshmello's helmet
Daft Punk's helmets
Banksy's anonymity
LOGO SYSTEM (THREE ASSETS)
We are commissioning a complete three-part identity system. Each asset must work independently — the combination is a bonus, not a requirement. Design the wordmark and character mark to stand alone first.
Asset 1 — The Wordmark (Primary Logo)
The wordmark is the primary logo. It carries the name UNTAGD in custom typography. This is the asset that goes on everything official: documents, website, partnerships, collabs, email. It must be legible at any size.
Asset 2 — The Character Mark (Icon)
A standalone graphic icon based on the paper bag silhouette. Not a cartoon, not a mascot — a bold, graphic, silhouette-based symbol. Think coat of arms energy. This is the face of the brand. It goes on merch, watermarks, profile pictures, video opening frames, and anywhere the name doesn't need to appear. Over time, this becomes the more recognized of the two assets.
The icon should be reducible to a single color and still read perfectly. It must work at 16px (favicon) and 16 inches (merch print) without losing its form.
Asset 3 — The Combined Mark
The wordmark and character mark locked together in a single composition. Used for high-impact brand moments: packaging, official partnerships, poster art, film opening frames. Show us at least two lockup variations — horizontal and stacked.

DESIGN DIRECTION
The overall aesthetic should feel closer to:
Independent creative studios
Underground culture
Art collectives
Modern music labels
Experimental design studios
Creative movements
NOT:
NOT: Tech startups
NOT: Corporate agencies
NOT: Generic AI companies
NOT: Futuristic tech logos
NOT: Brain icons
NOT: Circuit graphics
NOT: Robot imagery

TYPOGRAPHY DIRECTION

Typography is the hero of this identity. The wordmark must feel:
Memorable
Expressive
Custom
Artistic
Bold
Distinctive
We are open to:
Custom wordmarks
Hand-crafted typography
Experimental typography
Iconic lettering systems
Avoid generic fonts. The logo should feel like a brand people would wear on a hoodie.

COLOR DIRECTION
The color palette is intentionally tight. Do not introduce additional colors.

Black #0A0A0A
White #FFFFFF
Kraft Brown #8B5E3C
Bright Orange #FF6000

Black and White are the primary colors. Kraft Brown ties the palette to the paper bag character. Bright Orange is the single energetic accent — use it strategically, not liberally.

VISUAL REFERENCES
The references attached represent the exact spirit we are looking for. Study them for energy and attitude, not for direct imitation.
We love:
Expressive typography
Custom lettering
Bold graphic forms
Imperfect shapes
Artistic compositions
Playful but intentional design
Cultural relevance
Anti-corporate aesthetics
Reference brands:
Misfits · Underdog · Bombo · Velotti · Rejas · Biston · Half Fool Records
Please review all reference images attached to this brief before beginning concept development.
slogan:
Create without permission
DELIVERABLES
Please deliver the following upon completion:
Wordmark: 3 concept directions minimum, final files in AI / EPS / SVG / PNG (transparent)
Character Mark: 3 concept directions minimum, final files in AI / EPS / SVG / PNG (transparent, single color version included)
Combined Mark: Horizontal and stacked lockups of the approved wordmark + character mark
Color Versions: Each asset in: full color, black, white (reversed), single color
Usage Mockups: Show the logo system applied to: a hoodie, a phone screen (profile picture), a video watermark, and a business card

FINAL NOTE FROM UNTAGD

We are not looking for safe. We are not looking for polished. We are not looking for "a good logo." We are looking for something that feels like it could not have come from anywhere else. Something that a 22-year-old creative in Tokyo and a filmmaker in Lagos both recognize as different.

for more clear steps an brief please look at the doc file in the attachment

Target Market(s)

Independent creators, AI artists, filmmakers, photographers, musicians, and digital culture enthusiasts aged 18–35 globally. People who identify with underground culture and reject mainstream creative norms.

Industry/Entity Type

Creative Arts / Media & Entertainment

Logo Text

UNTAGD

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Decorative Custom, expressive, artistic. Not clean, not corporate, not handwritten.

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Custom expressive typography. Works perfectly in black and white. Bold and immediately distinctive. Feels like a brand people would wear on a hoodie.

Nice to have

• A paper bag silhouette that functions as a standalone icon separate from the wordmark. Experimental letterforms with tension and personality.

Should not have

• Generic fonts, circuit graphics, robot or brain imagery, anything that reads as tech startup, corporate agency, or futuristic AI branding.

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Files

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