• US$150

• 6 days left

• 28 designs

• 16 designers

Logo Design Brief

Project Goal: Comprehensive visual identity redesign to signal brand maturity, shifting away from a youthful startup incubator aesthetic toward a premium, authoritative, global ecosystem focused on the future of work and sustainability.

Brand Positioning & Core Narratives: CoCoon is evolving. While our roots are in entrepreneurship, our forward-facing mission centers on: The Future of Work: Navigating new economic realities, AI integration, and shifting workplace dynamics.Human Resilience: Empowering communities, professionals, and youth to adapt, grow, and thrive.UN Sustainable Development Goals (SDGs): Embedding sustainability and global impact into our core community DNA.

Visual & Aesthetic
Direction A. Logo Concept & InspirationCore Inspiration: The Obama Foundation logo. We admire its minimalist geometry, structural gravitas, quiet authority, and how a deep concept is captured through clean, abstract shapes.The Evolution: The current logo utilizes a literal, rounded egg/cocoon shape with a fracturing interior pattern of a butterfly. We want to evolve this icon into a highly abstracted, premium geometric mark that symbolizes transformation, protection, and human resilience. Responsive Architecture: The logo must be engineered as a responsive system: Primary Lockup: Full icon + "CoCoon" wordmark + tagline. Horizontal Lockup: For tight vertical spaces (e.g., pen clips, website headers).Isolated Icon / Monogram: A standalone symbol powerful enough to represent the brand on an app icon, video watermark, or premium thermal bottle.

Typography & Tagline
Tagline Strategy: We are keeping our original tagline: "born to fly". Typography: The current rounded typography (Century Gothic and MYuenHK) we like it, maybe make it slightly more mature.

Bilingual Precision: The system must feature an explicit pairing for English and Traditional Chinese characters (凝聚人才 · 展現未來), ensuring visual weight, stroke consistency, and modern spacing across both languages.

Color PaletteThe Shift: Retire the high-energy, vibrant lime green (Pantone 376 C) and orange (Pantone 151 C). New Direction: Transition to a deep, organic, mature green (e.g., Forest Green, Emerald, or Moss Green). This color should evoke environmental sustainability (SDGs), deep-rooted stability, and institutional premium quality.Palette Requirements: Provide a strict palette with Pantone, CMYK, RGB, and Hex codes, alongside a secondary neutral palette (off-whites, charcoal grays) optimized for premium merchandise.

Deliverables & Application Requirements

The final identity system must be engineered to perform flawlessly across two major environments:Physical Merchandise & Stationery The logo lines, weights, and color values must be mathematically optimized for various printing substrates (avoiding gradients or lines that disappear when scaled down).Stationery: Business cards, letterheads, envelopes.Drinkware: Ceramic mugs, glass cups, matte-finish stainless steel thermal bottles (requiring clean "knockout" or negative-space vector variations of the logo).Apparel & Totes: Clean application for embroidery or screen printing.Digital & Motion MediaVideo Assets: High-resolution assets optimized for video title cards, lower-thirds, and end-screen watermarks. The geometric icon should be structurally sound enough to be easily animated by a motion graphics designer later on.Digital Presence: Web-ready SVG layouts, social media avatars, and presentation deck templates.5. Technical Guidelines & Reference MaterialStrict Constraint: Refer to the attached file "Cocoon_LogoSheet (1).pdf" for historical safety margins, alignment configurations, and core bilingual text strings. The new identity must improve upon this structural organization, delivering an exhaustive Brand Style Guide / Identity Manual upon completion.

Logo Text

CoCoon

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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