• US$150

• 3 days left

• 192 designs

• 85 designers

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Logo Design Brief

FIELDERS CHOICE (FC) LOGO DESIGN BRIEF

We are looking for a completely original, premium logo design for our new softball fielder's mask product line: HA Fielders Choice (FC).

The logo should incorporate elements or inspiration from our existing HA Crown branding, but it must stand on its own as a unique, high-end identity.

IMPORTANT:

DO NOT simply take our existing HA Crown logo and add the letters "FC."

DO NOT take the sample concepts we provided and make minor changes.

The samples are intended only to communicate general direction and style preferences. We are looking for a completely new logo designed from the ground up.

DESIGN OBJECTIVES:

Premium sporting goods brand aesthetic
Clean, modern, professional appearance
Simple enough to be embroidered, laser engraved, molded, printed, and used across multiple products
Strong standalone icon that can be recognized without text
Timeless design that will still look modern 10 years from now
Aggressive but refined
Suitable for softball, baseball, and future protective equipment products

DESIGN DIRECTION:

Incorporate the letters "FC" in a creative and sophisticated way
Draw inspiration from luxury sports brands, premium automotive brands, and professional equipment manufacturers
Use clean geometry and purposeful line work
Consider hidden details, negative space, or monogram-style construction
The logo should feel like a premium badge, not a generic sports logo

AVOID:

Cartoon styling
Clip-art style graphics
Softballs, bats, gloves, or obvious sports imagery
Overly complex shapes
Excessive detail
Generic shield logos unless executed at a truly premium level
Direct copies of our existing HA branding

DELIVERABLES:

Primary logo
Icon-only version
Horizontal version
Black version
White version
Vector format (AI, EPS, SVG)

OVERALL GOAL:

Create a logo that feels like it belongs on a $300+ premium piece of equipment. It should look equally at home on a professional athlete's gear, high-end packaging, apparel, social media, and future product lines.

This should become the signature logo for the entire Fielders Choice product family, not just a single softball mask.

Target Market(s)

Softball

Industry/Entity Type

Softball

Logo Text

FC - Fielders Choice

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• DESIGN OBJECTIVES: Premium sporting goods brand aesthetic Clean, modern, professional appearance Simple enough to be embroidered, laser engraved, molded, printed, and used across multiple products Strong standalone icon that can be recognized without text Timeless design that will still look modern 10 years from now Aggressive but refined Suitable for softball, baseball, and future protective equipment products

Nice to have

• DESIGN DIRECTION: Incorporate the letters "FC" in a creative and sophisticated way Draw inspiration from luxury sports brands, premium automotive brands, and professional equipment manufacturers Use clean geometry and purposeful line work Consider hidden details, negative space, or monogram-style construction The logo should feel like a premium badge, not a generic sports logo

Should not have

• AVOID: Cartoon styling Clip-art style graphics Softballs, bats, gloves, or obvious sports imagery Overly complex shapes Excessive detail Generic shield logos unless executed at a truly premium level Direct copies of our existing HA branding

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Files

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