• A$150

• 5 days left

• 103 designs

• 53 designers

Logo Design Brief

Business Name: The Rental Agents

Tagline: Helping Great Tenants Get Approved

About the Business:

We are a Sunshine Coast Queensland based tenant advocacy business that helps renters find, inspect and secure rental properties. Think of us as the equivalent of a buyer's agent, but for renters. We work exclusively for tenants, helping them navigate a competitive rental market, attend inspections on their behalf, strengthen applications and improve their chances of securing a property.

Design Objective:
Create a professional, memorable and modern logo that reflects trust, advocacy, expertise and representation. The logo should position us as an independent advocate for tenants rather than a traditional real estate agency or property management company, which we are not.

We want to convey:
Trust and credibility
Professionalism
Advocacy and support
Confidence
Modern and approachable service
Premium but accessible brand

Target Audience:
Professionals relocating to Queensland
Families moving for work or lifestyle reasons
Interstate and overseas arrivals
Busy renters who value expert assistance
High-quality tenants looking for an edge in a competitive market

Style Preferences We Prefer:
Clean and modern design
Professional wordmark or icon plus wordmark
Simple and memorable
Strong typography
Contemporary and premium feel

Please avoid:
Generic house roof logos
Keys
Buildings or skyscrapers
Real estate clichés
Overly corporate designs
Cartoon-style graphics

Colour Direction
Open to creative suggestions however we like:
Deep blue and white
Navy and teal
Charcoal and blue
Modern professional colour palettes
We would like to avoid primary colours and would like something unique.

The logo should work well in:
Full colour
Black and white
Website header
Social media profiles
Business cards
Reports and marketing materials

Logo Text

The Rental Agents. Helping great tenants get approved