ATERNA — Wordmark & Symbol for a Luxury Private Concierge Brand

DesignCrowd
DesignCrowd

Posted on Jun 23, 2026
  • Open - Needs Designs
  • Bundled Project 1
  • US$150
  • 6 days left
  • 129 designs
  • 64 designers

Logo Design Brief

ATERNA is an ultra-private concierge and experience curation service based in Seoul, Korea, serving international VIP travelers (Europe, North America, China, Japan) who fly business/first class and expect the same level of privacy and care on the ground.

We need a refined wordmark for "ATERNA" plus a compact square symbol/monogram derived from the same typographic family. Mood: quiet luxury, understated, minimal — think Aman Resorts, Four Seasons, Mandarin Oriental, never flashy or "touristy."

Color palette: Ink Black (#1A1815) + Warm Ivory (#F4F0E6), with Aged Brass (#8C6A3F) as a muted metallic accent. No bright colors, no gradients, no green tones (to avoid resembling a specific competitor's palette).

Avoid: generic "mountain A" or "checkmark A" symbols, script/decorative fonts, anything "vacation brochure" coded.

Full creative brief, deliverables checklist, and reference details are attached as a PDF — please read it before submitting.

Logo Text

ATERNA


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ATERNA_Logo_Design_Brief_EN_v2
Tuesday, June 23, 2026