• US$150

• 2 days left

• 80 designs

• 44 designers

Logo Design Brief

Multisport Mastery Brand Identity & Logo Design

About Us

Multisport Mastery (MSM) is an endurance sports coaching company based in Chicago specializing in triathlon, cycling, running, and swimming coaching.

Although our coaching staff is entirely female, we coach athletes of all genders, ages, and abilities. Our athletes range from first time triathletes to IRONMAN World Championship qualifiers.

Our coaching philosophy centers around three core principles:

• Personalized coaching that fits real life

• Unlimited communication with athletes

• Education so athletes understand both what they are doing and why

Our goal is to make athletes feel confident, supported, and capable while helping them perform at their highest level.

Please review our website for additional inspiration and to better understand our brand:

https://multisportmastery.com

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Project Goal

We currently have an AI generated logo that has served as a strong starting point. While I like the overall direction, it was never professionally designed and is not suitable for production because we do not have vector artwork.

I have attached our current logo along with previous versions.

You have two possible directions:

Option 1: Refine and elevate our existing logo into a polished, professionally designed brand mark while maintaining its overall identity.

Option 2: Present an entirely new concept if you believe it better represents our brand.

I am genuinely open to either approach. I am not emotionally attached to the current logo. My goal is to end up with the strongest possible brand identity, whether that means evolving what we have or starting fresh.

I am looking for the strongest brand, not simply the strongest logo. If you have an idea that is significantly better than my current direction, I encourage you to explore it. I’d rather discover something unexpected than receive dozens of slight variations of what I already have.

If you choose to create a new concept, I ask that it reflects the personality of Multisport Mastery and works equally well on race kits, apparel, merchandise, digital platforms, and print.

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Brand Personality

Professional

Modern

Premium

Clean

Confident

Knowledgeable

Approachable

Performance driven

Technical

Trustworthy

Athlete centered

Simple

Timeless

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Inspiration

Brands whose design language I admire include:

• TrainingPeaks
• Garmin
• Wahoo
• Rapha
• MAAP
• Betty Design
• Mauna

I prefer clean geometric logos over overly complex or illustrative designs.

I want the logo to feel like it belongs in the endurance sports world and to remain relevant for many years.

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Deliverables

Please provide all final artwork in fully editable vector format.

Required Files

• Adobe Illustrator (.AI)

• SVG

• EPS

• Vector PDF

• High resolution transparent PNG

• High resolution JPG

Logo Variations

Please include:

• Primary logo

• Horizontal logo

• Stacked logo

• Wordmark only

• Icon only (favicon/app icon)

• One color version

• Black version

• White version

• Navy version

• Transparent background versions

Brand Assets

Please include:

• Color palette (HEX, RGB, CMYK, Pantone if available)

• Fonts used (or closest commercially available fonts)

• Basic brand guidelines including spacing and minimum sizing recommendations

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Presentation

Please present your concept:

• On a white background

• On a dark background

Bonus: If you have time, I’d love to see your logo mocked up on a modern triathlon suit or cycling jersey. This is completely optional, but seeing how the logo performs on apparel will help during the final selection process.

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Primary Applications

Website

Social media

Triathlon race kits

Cycling jerseys

Running apparel

Embroidery

Merchandise

Business cards

Vehicle graphics

Race tents

Decals

Sponsor materials

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Design Notes

The logo should reproduce cleanly at very small sizes, including chest logos on race kits, sleeve logos, embroidery, and social media profile images.

Please avoid gradients, heavy shadows, or effects that do not translate well to apparel production.

Simple, bold, timeless, and memorable is preferred over overly complicated.

Above all, I want a logo that athletes are proud to wear.

Files included are current and previous logo. I’ve also included some pictures of athletes in current and previous kit.

Logo Text

Multisport Mastery

Files