• £110

• 6 days left

• 77 designs

• 35 designers

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Logo Design Brief

We need a logo designed for a new company, behind the handlebars, the final design must be flexible at all sizes and look good not only on clothing but other merchandise and online platforms.

brand Essence
Behind the Handlebars is a vintage inspired motorcycle apparel brand built for riders who live life in the throttle’s shadow. It’s not fashion pretending to be moto — it’s gear born from the culture, the grease, the scars, and the stories told only between riders.
This brand stands for authenticity, rebellion, craftsmanship, and the raw truth of the road.
Brand Purpose
To create premium, heritage driven motorcycle apparel that honours the timeless spirit of riding — the grit, the freedom, the danger, and the identity forged behind the bars.
Brand Mission
To build a clothing brand that celebrates the real rider: the ones who wrench, ride, crash, rebuild, and repeat. We fuse vintage moto culture with modern durability to create apparel that feels lived in from day one.
Logo Style
• Industrial, blocky, use of negative space
• Vintage racing typography
• Optional emblem: handlebars silhouette, throttle grip, but not cheesy clipart looking and allows future growth into wider motorsport sectors if needed

Target Market(s)

male dominated extreme sports sector think of anyone that uses handlebars, motobikes, motox, bmx, scooters, jet skis

Industry/Entity Type

fashion, motorsports, motorcycles

Logo Text

`BEHIND THE HANDLEBARS` or `BTH`

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• a memorable logo design that maybe includes a handlebar or grip

Should not have

• clipart ai produced imagery