• US$300

• 6 days left

• 129 designs

• 66 designers

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Logo Design Brief

AMI Forest School is a new K–4 nature-based elementary school launching in Southwest Michigan. The school is part of Advent Mission Institute (AMI), and we are seeking a distinctive logo that builds upon our existing AMI brand identity while giving the Forest School a youthful, vibrant, nature-inspired personality of its own.

The new logo should incorporate or build from the existing AMI logo mark, similar to how our AMI Health logo extends the parent brand. We are looking for a clean, modern, typography-driven design rather than a traditional illustrated school or outdoor logo. We are especially interested in creative custom lettering, subtle nature-inspired modifications to letterforms, and simple graphic shaping—for example, a letter terminal that naturally becomes a leaf.

The result should feel energetic, welcoming, youthful, and connected to nature, while remaining professional and clearly part of the larger AMI brand family.

Target Market(s)

The primary target market is families with children in grades K–4 who are seeking a high-quality, nature-based alternative to traditional classroom education. The school will appeal to parents who value hands-on learning, time outdoors, small class sizes, strong academics, character development, and a whole-child approach to education. The brand should primarily appeal to parents making educational decisions, while also feeling energetic, welcoming, and engaging to young children. The school is Christian in mission and values, but the visual identity should feel fresh, modern, and broadly welcoming rather than traditional, institutional, or overtly religious.

Industry/Entity Type

Education, Nature, agriculture

Logo Text

AMI Forest School

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must use AMI logo shape. can slghtly modify, but not severly. Design must be clean and not ornate.

Nice to have

• limit to 2 colors, have the Forest School text be more natural. Maybe use the I in AMI to launch the nature feal and put a leaf in place of the dot in I

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Files

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