• €310

• 5 days left

• 310 designs

• 145 designers

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Logo Design Brief

Unseen Perspective is a boutique advisory firm providing strategic and market intelligence for the global eyewear & vision care industry. We need a premium, minimal, and highly credible logo that feels more like a consulting / intelligence brand than a consumer eyewear brand. The logo should appeal to industrial leaders and investors, and avoid obvious glasses/eye clichés, fashion styling, or startup aesthetics. Clean typography, restrained colors, and timeless execution are preferred.
Design direction : Clean and minimal wordmark or a restrained symbol + wordmark.
Sophisticated, editorial, and timeless rather than trendy. Strong legibility at small sizes . Works well on decks, reports, website, and LinkedIn
We need a logo with and without baseline. The baseline is "Market intelligence for the Vision Care Market"
The company is based in France but targeting International customers.

Target Market(s)

global eyewear and vision care industry. Customers will be companies like EssilorLuxottica, TopCon, Nidek, Visionix, Lenskart, Fielman, Hoya, Zeiss

Industry/Entity Type

EyeCare industry

Logo Text

Unseen Perspective

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Brand attributes: Premium Trusted Analytical Independent Discreet Modern Precise International

Nice to have

• Visual inspirations : Strategy consulting / advisory firms, Investment research brands , High-end intelligence and data firms Minimal architectural / editorial aesthetics

Should not have

• The brand should avoid looking like a consumer eyewear brand, a fashion label, or a generic tech startup. Avoid: Overly literal icons of glasses or eyes Fashion-forward or luxury-brand excess Overly complex symbols Techy gradients or startup clichés Anything playful, cute, or consumer-oriented