• A$300

• 6 days left

• 68 designs

• 41 designers

Logo Design Brief

Project Objective

We are looking for a distinctive, premium, and timeless logo that will become the visual identity of our school for many years.

The logo should represent:

Excellence in education
Knowledge and wisdom
Leadership
Innovation
Integrity
Confidence
Global perspective
Saudi identity with a modern international outlook

The design should feel elegant, memorable, and suitable for a leading international school.

School Name
Arabic

أولو العلم

English

Aulu Alilm International School

Both Arabic and English should be incorporated into the design.

Preferred Style

We are looking for a logo that is:

Modern
Elegant
Minimal
Premium
Timeless
Sophisticated
Confident
Inspirational

The logo should look equally appropriate on:

School buildings
Student uniforms
Certificates
Website
Mobile applications
Social media
Stationery
Signage
School buses
Merchandise
Design Direction

We welcome original concepts and encourage designers to think beyond traditional education logos.

Possible inspirations include:

Knowledge
Light
Wisdom
Discovery
Growth
Leadership
Excellence
Unity
The pursuit of learning

Subtle references to Saudi or Islamic heritage are welcome if presented in a contemporary and refined manner.

Examples may include:

Elegant Arabic typography
Abstract Islamic geometry
Architectural inspiration
Symbolic forms rather than literal illustrations

We are not looking for an overly traditional or ornamental logo.

Typography

Arabic typography is extremely important.

The Arabic name أولو العلم should be beautifully crafted with excellent balance and readability.

Custom Arabic lettering is highly encouraged.

The English typography should feel premium and timeless, preferably using an elegant serif or a refined modern sans-serif.

Brand Colors

Our campus interior has already been designed using the following brand palette. The logo should harmonize with these colors.

Primary Colors
Navy Blue — #004487
Gold — #FFD562
Supporting Brand Colors
Coral — #E6988F
Soft Blush — #EDCDCD
Sage Blue — #BACFCF

The logo should primarily use Navy Blue and Gold, while the supporting colors can be incorporated into the broader visual identity where appropriate.

The logo must also work perfectly in:

Full color
Black
White
Single color
Embossed
Foil stamping
Monochrome

Please avoid gradients and overly complex effects.

What We Like

We appreciate logos that are:

Clean and balanced
Instantly recognizable
Meaningful
Distinctive
Elegant
Professional
Timeless
Versatile

Think of a logo that could proudly represent the school for the next 30 years.

Please Avoid

Please do not use:

Generic graduation caps
Generic books
Generic globes
Stock icons
Clipart
Cartoon illustrations
AI-generated-looking logos
Excessive decorative elements
Overly complicated details

We are looking for originality and thoughtful design rather than common education symbols.

Deliverables

The winning designer should provide:

AI (Adobe Illustrator)
EPS
SVG
PDF
PNG (transparent)
High-resolution JPG

Please include:

Primary logo
Horizontal version
Vertical version
Icon only
Black version
White version
Color specifications (RGB, CMYK, HEX, Pantone if available)
Final Note

We are seeking a designer who can create a world-class identity that reflects both international educational excellence and the cultural richness of Saudi Arabia.

The final logo should be elegant, meaningful, and instantly memorable—something that students, parents, and the wider community will proudly associate with Aulu Alilm International School for generations to come.

Originality is essential. We highly value unique concepts with a strong story and clear design rationale over generic educational symbols.