• US$150

• 6 days left

• 79 designs

• 38 designers

---

Logo Design Brief

Hello Designers,

We're looking for help creating the primary logo for our new brand, Forever Beleza. This will become the face of our website and social media and will likely be the most visible symbol our customers see.

A brief history:

In 2024, we launched a small women's activewear company called Beleza. We experienced some wonderful moments and learned a lot, but ultimately the business didn't work out.

Instead of walking away, we decided to come back stronger.

That's why the new name is:

Forever Beleza

The word Forever represents resilience, new beginnings, and building something meant to last.

This next chapter will be centered around activewear and lifestyle apparel, with an emphasis on community and leaving people better than we found them.

Our brand is rooted in these ideas:

Hope
Beauty
Strength
Grace
Authenticity
Community
Timelessness


Design Direction

We are drawn toward logos that feel:

Elegant and timeless
Luxury, but warm and welcoming
Feminine, yet strong
Simple and memorable
Meaningful rather than trendy

We also love symbolism around:

Infinity
Continuity
Rebirth
Connection
Stories coming full circle

Please don't feel limited to any one direction. We'd love to see your interpretation of what Forever Beleza could become.

Thank you for taking the time to be part of this journey.

Forever Beleza

Target Market(s)

Women seeking beautiful, versatile clothing that feels as comfortable as activewear and looks elevated enough for everyday life. Women who value authenticity, confidence, wellness, and effortless style.

Industry/Entity Type

Women's Activewear, Lifestyle Apparel, Athleisure, Fashion

Logo Text

Forever Beleza. Elegant cursive signature-style font with a timeless feel. Interested in subtle infinity symbolism and a logo that can stand alone as an iconic mark.

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Elegant and timeless • Feminine and graceful • Simple enough to work on clothing, packaging, and social media • Must look beautiful in black and gold as well as one-color applications • Should feel luxurious but warm and approachable • Incorporate subtle infinity symbolism if possible

Nice to have

• Preferred colors are black, soft gold, and cream. The logo should also work beautifully in a single color and in black-and-white applications. We love ideas involving continuity, stories coming full circle, hope, rebirth, connection, or symbols that represent something lasting forever. We are drawn to soft curves, signature-style typography, and meaningful details. You can also add: We love logos that feel iconic enough to be recognized even without words.

Should not have

• No butterflies. No crowns, No obvious clothing hangers, No hearts as the primary symbol, No trendy fonts that may look dated in a few years, No overly complicated illustrations, No generic athletic logos , No AI-looking swirls or clip art

---

Files

Download all files - 0.9 MB