• US$150

• 6 days left

• 52 designs

• 32 designers

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Logo Design Brief

I need an emblem for a family watch collection. We are assembling a high quality book which will detail the collection and histories of the watch manufacturers within the collection.
Creative Brief
Project
Design the identity for a luxury private watch collection known as The Milliman Collection.
The logo will appear on:
Leather-bound coffee table books
Slipcases
Archival document folders
Book spines
Collector's cards
Presentation boxes
Potential future website
The collection is private and not a commercial business.
Design Goals
The logo should evoke:
Swiss watchmaking
museum quality
timeless elegance
understated luxury
craftsmanship
permanence
heritage
It should feel equally at home beside publications from:
Assouline
Patek Philippe
Vacheron Constantin
A. Lange & Söhne
Avoid
Large watch faces
Obvious clocks
Rolex-style crowns
Loud luxury
Flashy gradients
Cartoon gears
Generic initials
Inspiration
Think:
Publisher's colophon
Fine press
Museum collection
Architect's seal
Watchmaker's hallmark
Color palette
Primarily intended for:
blind embossing
gold foil
silver foil
black leather
dark navy leather
Logo should also work in monochrome.
Deliverables
Vector artwork
Monogram
Horizontal version
Vertical version
Book spine version

Target Market(s)

This will be on a family album and associated products and papers.

Industry/Entity Type

highest quality watch making and collecting

Logo Text

Probably nothing. The family name begins with M if a designer wishes to try and work that into the design

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• should evoke high quality and some association with time or watch making/history

Nice to have

• see product description

Should not have

• see product description