• C$580

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Logo Design Brief

# PROFESSIONAL LOGO DESIGN BRIEF

## Brand Name

**TYGRAN**

Please use this exact spelling in capital letters.

The letter **"Y"** is an intentional part of my artist identity. My real name is traditionally spelled with the letter **"I"**, but I intentionally replaced it with **"Y"** to create a more distinctive, modern, international, and memorable artist name.

This is simply part of my personal branding story.

**However, please do not feel that the entire logo must revolve around the letter "Y".**

I don't want every concept to focus only on that letter.

Think of it as background information rather than a design rule.

I am completely open to unexpected ideas, unique typography, hidden details, original concepts, or creative directions that have nothing to do with emphasizing the "Y".

I would rather receive ten completely different creative ideas than ten versions built around exactly the same concept.

Please surprise me.

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# About Me

I am a professional DJ and music artist who is building a serious international career.

This logo will become my official artist identity and will be used for many years across every platform.

I want people to immediately recognize **TYGRAN** the same way they recognize the names of the world's biggest electronic music artists.

This is not just a logo.

This is my personal brand.

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# My Goal

I'm looking for a logo that feels:

• Premium

• Timeless

• Sophisticated

• Modern

• Memorable

• Elegant

• Original

• Confident

• Artistic

• International

The logo should create an immediate **"WOW"** feeling without looking loud, cheap, aggressive, or overdesigned.

When someone sees the logo, they should immediately feel that this is a serious, world-class music artist.

---

# Creative Direction

The primary focus should be creating a beautiful custom wordmark for **TYGRAN**.

I do NOT want a standard font with small modifications.

I want typography that feels completely custom and designed specifically for my artist identity.

Feel free to explore:

• Original lettering

• Custom typography

• Beautiful proportions

• Creative spacing

• Hidden design elements

• Clever negative space

• Elegant geometry

• Minimal but iconic design

• Unique rhythm between the letters

• A completely fresh visual idea

You are not limited to one direction.

If your strongest concept has nothing to do with highlighting the "Y", that's perfectly fine.

Original thinking is far more important than following predictable ideas.

---

# Style Inspiration

Imagine a logo that belongs somewhere between:

Luxury Fashion

Modern Editorial Design

Premium Music Branding

Contemporary Art

High-End Architecture

Minimal Luxury

International Artist Identity

The logo should feel equally comfortable on:

• A giant festival LED screen

• An album cover

• Spotify or Apple Music

• Instagram

• TikTok

• YouTube

• Merchandise

• Clothing

• Luxury event branding

• Record labels

• Concert posters

• Website

• Business cards

• Motion graphics

• Stage visuals

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# What I DON'T Want

Please avoid:

• Generic DJ logos

• Headphones

• Vinyl records

• Turntables

• Equalizers

• Obvious sound waves

• Lightning bolts

• Flames

• Crowns

• Wings

• Shields

• Skulls

• Gaming logos

• Heavy aggressive typography

• Cheap nightclub aesthetics

• Neon effects

• Overcomplicated graphics

• Clipart

• AI-looking logos

• Designs that feel trendy today but outdated tomorrow

I don't want the logo to say:

"I'm a DJ."

I want it to say:

"I'm an artist."

---

# Important

Please don't design what you think a DJ logo should look like.

Design what the visual identity of a future international artist should become.

Think long-term.

Imagine this logo appearing on the world's biggest festival stages ten years from now.

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# Deliverables

I would love to receive:

• Main Logo

• Alternative Version

• Monogram or Symbol (optional)

• Horizontal Version

• Square Version

• Black Version

• White Version

• Transparent PNG

• AI

• EPS

• SVG

• PDF

The logo should work perfectly both in very large formats and as a tiny social media profile picture.

---

# Colours

Please start with black and white.

A great logo should not depend on colours or effects.

If colours are introduced later, I prefer premium tones such as:

Black

White

Charcoal

Silver

Platinum

Dark Metallic

Subtle Gold Accents

---

# Final Message

I am not looking for a decorative logo.

I am not looking for a typical DJ logo.

I am looking for an identity.

A logo that people will remember after seeing it once.

A logo that can represent me for many years.

A logo that feels iconic, timeless, elegant, and instantly recognizable.

Please create something original.

Don't be afraid to surprise me.

Thank you, and I look forward to seeing your creativity.

**TYGRAN**

Logo Text

TYGRAN