• C$300

• 6 days left

• 161 designs

• 73 designers

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Logo Design Brief

HashiRun is a global running platform built around the experience of participating in races — discovering races, tracking your race history, following runners live, and celebrating the identity and community that comes with being a runner.

We are looking to create a new primary brand logo for HashiRun that feels simple, bold, premium, modern, and instantly recognizable. The logo should work equally well as an app icon, on a website, on running apparel, race bibs, merchandise, signage, and at race events.

Creative direction

We strongly prefer a symbol/icon rather than a complicated illustration. Think of the simplicity and recognizability of major athletic brands: the mark should still be distinctive when printed very small or shown without the HashiRun name.

We would like designers to explore a mark built around the letter “R”, with a subtle connection to running, movement, speed, or a runner.

We are especially interested in clever use of negative space. For example, the R itself, or the negative space created by its construction, could subtly reveal:

* a runner in motion
* a running shoe
* a running stride or leg
* a path/course
* forward movement

The running element should ideally be something people discover after looking at the logo rather than an obvious clip-art runner placed beside an R. We like logos that appear extremely simple at first glance but reveal a second meaning after closer inspection.

Style

The mark should feel:

Minimal • Bold • Premium • Athletic • Global • Contemporary • Clever

We prefer strong, relatively thick lines and simple geometry rather than thin, intricate details.

Please avoid generic running silhouettes, obvious stock running icons, overly complicated monograms, wings, flames, lightning bolts, or logos that look like a local running club or race event.

HashiRun is intended to become a global running brand, so the identity should feel capable of belonging on a technical running shirt or hat alongside major international athletic brands.

Colour

The logo should first and foremost work beautifully in solid black or solid white. We can introduce our brand colours later.

Please design the symbol so that it remains recognizable in monochrome, at very small sizes, and when embroidered or printed on apparel.

Most important requirement

Simplicity is extremely important.

We would rather have one beautifully constructed “R” with a subtle running idea hidden inside it than an elaborate logo containing many running-related elements.

The ideal reaction is:

First glance: “That’s a strong R.”

Second glance: “Wait — there’s something running-related hidden in it.”

We are open to unexpected interpretations and encourage designers to experiment with the construction and negative space of the R rather than simply decorating an existing letterform.

Logo Text

hashiRun

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Subtly incorporating the kanji “走” would be nice. But again we are looking for abstract not a direct incorporation of it in the logo.

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