• US$150

• 6 days left

• 115 designs

• 59 designers

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Logo Design Brief

I need a professional, newspaper-style masthead logo for my news website, The Florida Desk. Think classic broadsheet mastheads like The New York Times or The Washington Post: a strong, authoritative wordmark, likely in an elegant serif or blackletter-inspired typeface, that conveys credibility, journalism, and trust. A subtle nod to Florida (outline of the state, a sun, or a palmetto element) is welcome but optional — the typography should be the star. The logo must work in black and white as well as color, and be legible at small sizes for a website header, favicon, and social media profiles. Please deliver clean, timeless, editorial — not playful or cartoonish.

Target Market(s)

Florida residents and news readers interested in state and local news, politics, and current events — primarily adults 25-65 who value credible, professional journalism.

Industry/Entity Type

Media

Logo Text

The Florida Desk

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A classic newspaper masthead feel; strong serif or blackletter-style wordmark; works in black & white; legible at small sizes (website header, favicon, social profiles).

Nice to have

• A subtle Florida element (state outline, sun, or palmetto); an optional "est." date or thin rule lines above/below the wordmark like a traditional broadsheet.

Should not have

• No cartoonish or playful styles; no clip-art; no neon colors; no overly modern tech-startup look; nothing that undermines a serious, trustworthy news brand.