• US$150

• 5 days left

• 106 designs

• 65 designers

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Logo Design Brief

Arborea Press is a new, queer, independent tabletop RPG publisher based in Maryland, founded by two designers with a shared love of tabletop gaming.

We're looking for a designer to develop a primary logo and supporting identity for the imprint. This is a company mark, not cover art, we want something that works pressed in foil on a hardcover spine, shrunk to a 32px favicon, and stamped on the last page of a book.

Deliverables:

Primary logo (Arborea Press wordmark + logo)
Standalone logo
Simplified single-color and reversed variants
Social avatar crop
Source files (AI, SVG, or equivalent vector) plus exported PNG/PDF at working sizes
A one-page usage sheet: clear space, minimum size, color values, do-nots

The name Arborea is a private homage: it's from the first campaign we played together, years before any of this was a company.

We're heavily inspired by folk art - cryptids, twisted branches, something that gives an eerie, otherworldly vibe. Not looking for a polished, professional, formal brand.

Things we'd rather avoid: dragons, swords, d20s, generic fantasy calligraphy, gradients, anything that reads as a stock "gaming brand." We're a press, not a guild.

You're free to ignore all of the above if you have a better idea. We'd rather see your thinking than a version of ours.

Target Market(s)

Gamers, TTRPG players, nerds

Logo Text

Arborea Press

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• colorful, fantasy inspired - antlers/tree branches, cryptid/folk horror inspired, beautiful but dark, color pallet - earthy tones, more grounded colors (green/blue/deep red-purple)

Should not have

• a dice, a dragon, anything too on the nose. Shouldn't be too polished or formal either