• US$300

• 6 days left

• 192 designs

• 95 designers

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Logo Design Brief

Help us create the perfect logo for our new product:
FieldKnot, a mobile application that ties together field operations and back-office management. The software allows both workers in the field to manage & document their job in an intuitive and easy way (see the actions that need to be completed, snap photos, record video, fill out forms where needed during inspections, etc.) and managers (back-office employees) to have visibility of what is happening in the field with the workers (seeing progress on specific jobs, viewing photo evidence of completion, etc.).

Color & Existing Brand
This product is connected to an existing brand with an existing color palette that we would like you to follow, it is attached to this brief. The blue is our main color and the orange is our primary secondary color. You are free to use any of the colors in this palette. Our existing brand uses "Inter" as a font, in case you want to include a slogan/subtext even in lorem ipsum for now.

Vibe
The vibe we’re going for needs to make sense in a tech-landscape, particularly along logos you would find at a technology tradeshow, but also it serves primarily industries with the field operations element, so construction & renovation, roofing and solar energy, manufacturing, etc., so it needs to be appealing and memorable to both.

A note specifically about the name FieldKnot: A knot is what holds things fast. Fieldknot is the tie between the office and the field: every job, every photo, every comment, held together in one place. Another aspect and rationale behind the "knot" theme is that workers in the field can collaborate on the same projects, thereby tying them together as well.

Inspiration
Here are some other things to consider in the design for your inspiration (though none of it is absolutely mandatory, we’re open to your creativity):
- We would love to see a knot (string/rope/etc.) represented in the graphic to illustrate that we, FieldKnot, are tying together or linking the back-office and the field operations
- Our company and existing products revolve heavily around image capture/visual elements, so we use cameras, lenses and photos a lot in our existing marketing, we wouldn’t mind seeing this infused into the logo since the name “FieldKnot” doesn’t bring to mind any visual element
- Another idea presented internally was that knots are sometimes used to represent memory and our app keeps the memory (record) of what happened in the field on a job site

Industry/Entity Type

Technology, construction, roofing, solar installation, manufacturing

Logo Text

FieldKnot

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Font styles to use

Other font styles liked:

• Inter

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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