• €110

• 6 days left

• 37 designs

• 24 designers

Logo Design Brief

1. About the project

ANA KUBA is a new, internationally oriented lifestyle and fashion brand. It combines fashion with a positive and profound message about love, self-worth, and authentic being.

The brand is launching with a high-quality T-shirt collection. Later, the product range will be expanded to include other clothing, caps, accessories, cosmetics, and selected lifestyle products.

The brand name is always written as follows:

ANA CUBA

2. Brand essence and message

The brand's central message is:

I AM LOVE. – I AM LOVE. – SOY AMOR.

ANA KUBA represents the conviction that love does not originate from another person or have to be earned from the outside. Love begins within the person themselves.

The most important content-related idea is:

"I love because I am. Love begins within me." “

The brand aims to remind people to connect with themselves, recognize their own worth, and live their lives consciously and authentically.

ANA KUBA stands in particular for:

* Love
* Self-esteem
* Consciousness
* Authenticity
* inner connection
* feminine and masculine energy
* Unity and wholeness
* modern, self-determined life

3. Desired effect of the logo

The logo should be immediately recognizable:

* modern
* high quality
* international
* elegant
* minimalist
* timeless
* emotional, but not cheesy
* clear and fashionable
* distinctive and recognizable

works.

The brand should have a distinct fashion and lifestyle aesthetic. The logo may have a deeper and slightly spiritual meaning, but should not look like the logo of a yoga studio, wellness hotel, therapy center or esoteric offering.

The desired effect is more that of a modern, high-quality fashion brand with a special story.

4. Basic idea for the symbol

So far, the idea is to combine three central elements:

The circle

The circle represents:

* being
* Holistic
* Unit
* the life
* the connection of everything

The heart

The heart represents:

* Love
* Humanity
* Connection
* feminine and masculine energy

The heart should be depicted in a highly abstract and graphically sophisticated way. It should not look like a typical or romantically playful heart symbol.

The point

The dot represents:

* "I am"
* one's own center
* the inner center
* the origin

These three elements – circle, heart and dot – should be combined, if possible, to form a clear and unmistakable symbol.

The combination of feminine and masculine energy may subtly evoke the principle of Yin and Yang. However, a classic Yin-Yang symbol should not be copied.

The symbol should be as balanced and deliberately designed as possible. We wish to avoid accidental asymmetries or purely decorative spiritual elements.

5. Wordmark and typography

The lettering ANA KUBA is an important part of the logo.

The desired outcome is:

* a modern, geometric typeface
* Clear, high-quality letterforms
* a distinctive and recognizable "A"
* an elegant, international effect
* sufficient distance and quiet between letters

The brand name can be subtly and discreetly accompanied by the tagline:

I AM LOVE.

The symbol and the lettering ANA KUBA should together form a strong, recognizable logo unit. At the same time, the symbol should also be able to function independently later on, for example as a small mark on clothing, labels or accessories.

6. Colors

The most popular color combination so far is:

* warm gold
* deep violet or elegant purple
* warm cream or ivory
* additionally black or dark anthracite

One idea so far is:

* Circle or fine lines in gold
* abstracted heart in violet
* Center in gold
* ANA KUBA in Violet
* I AM LOVE. in Gold

The final color balance is still undecided. It's important that the colors look high-quality and fashionable, and also work well on cream, white, black, violet, and neutral fabrics.

Additionally, we need a completely monochrome version of the logo in black and white.

7. Use of the logo

The logo is initially needed primarily for a high-quality T-shirt collection.

Planned applications include:

* small logo on the chest
* Larger logo on the back
* Embroidery
* Textile printing
* woven neck labels
* Hangtags
* Stickers
* Packaging
* Social Media
* Website and online shop
* later caps, accessories and cosmetics

Therefore, the logo must be clearly recognizable in both large and very small sizes. It should also work in a simplified, monochrome version and as embroidery.

8. What we expressly want to avoid

The logo should not:

* appear kitschy or romantically playful
* look like an ordinary heart logo
* be overloaded
* Contains too many fine details
* look like a yoga, wellness or esoteric logo
* look like a classic mandala
* Interchangeable or appear like a pre-made stock symbol
* be purely decorative, without any recognizable connection to the brand

Short, clear messages are important to us. Too much text or too many symbols should be avoided.

9. Expected designs

We would like to start with two to three different professional logo designs that interpret the described brand essence in different ways.

The following are particularly important:

1. an independent main symbol
2. the lettering ANA KUBA
3. a complete combination of symbol, brand name and “I AM LOVE.”
4. A reduced version for small applications and embroidery
5. a monochrome version
6. A brief explanation of the design concept behind each design

10. Required final files

Once completed, we will need:

* open or scalable vector files
* SVG, EPS and PDF
* PNG files with transparent background
* Versions for light and dark backgrounds
* Color and black and white versions
* the color codes used for web and print
* Information on the fonts used
* the full rights of use for the brand and all commercial applications

Summary

ANA KUBA aims to become a modern and high-quality brand with a strong, yet subtly conveyed message:

Love does not begin outside of ourselves. Love begins within us.

The logo is intended to make this meaning visible in a clear, distinctive and internationally usable symbol.

ANA KUBA – I AM LOVE.

Logo Text

ANA KUBA / ich bin liebe / i am love /