• US$150

• 6 days left

• 78 designs

• 38 designers

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Logo Design Brief

We need a logo design for a luxury optical boutique located in Scranton, Pennsylvania. The concept was born from a simple belief: vision is personal, and the frames that shape it should be nothing less than extraordinary.Every frame is selected with intention. Every client is treated as a one‑of‑one. This is not eyewear chosen from a shelf — it is eyewear chosen for you. We have created a warm and welcoming environment for all and would like our logo to reflect that. We would like our logo to communicate a timeless luxury feel that would align with our brand. The optical space is classic with modern elements. Colors used in the space are neutral. Potential colors I would like to see in the logo are creams, dark brown, black, sage green or blues as a pop of color.

Target Market(s)

18-55yo, professionals, fashion forward design lovers, unique style, fee for service clients

Industry/Entity Type

Retail

Logo Text

Curated Vision by Gretchen

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• My project must translate well to eyeglass cases, cleaning cloths, and solutions. I would like branding to be consistent across all platforms including social media, print media, and website. The logo will also be displayed on bags for purchases.

Nice to have

• I am leaning towards a neutral logo with cream and brown tones but am open minded to color.

Should not have

• I do not want it to feel generic. I do not want it to feel like a doctor's office.