• US$150

• 6 days left

• 67 designs

• 31 designers

Logo Design Brief

Create the official logo and event identity for the Bichon Frise Club of America 51st National Specialty, to be held in St. Louis, Missouri in 2027.

This logo should represent the next chapter following the milestone 50th National Specialty. While the previous event embraced a more traditional and ornate aesthetic, the 2027 identity should feel modern, confident, architectural, and forward-looking.

The theme is:

THE ENCORE

The concept represents continuation, momentum, and stepping back into the spotlight for the next act.

Creative Direction
Overall Feel
Clean and modern
Architectural
Sophisticated
Contemporary luxury
Strong graphic presence
Embroidery-friendly
Instantly recognizable at small and large sizes
Keywords
Momentum
Confidence
Continuation
Precision
Spotlight
Modernity
Legacy evolving forward
Avoid
Excessive ornamentation
Vintage typography
Gold-dominant palettes
Detailed illustrations
Cartoon styling
Overly busy compositions
Literal theatrical imagery such as curtains, masks, spotlights, or stage props

The logo should suggest "Encore" through elegance and design rather than obvious theater symbolism.

Required Logo Elements
1. St. Louis Gateway Arch

The Arch should serve as the primary architectural element.

Requirements:

Clean, minimalist interpretation
Medium-weight line or simple geometric form
Silver preferred
No heavy gradients
No excessive realism
Should frame or anchor the composition
Must remain recognizable at embroidery scale

The Arch should symbolize:

St. Louis
Structure
Elevation
Forward movement
2. Bichon Frise
Critical Requirement

The logo must feature a recognizable, show-quality Bichon Frise.

Requirements:

White silhouette
Breed-correct outline
Elegant, balanced profile
Groomed in proper show coat
Instantly recognizable to knowledgeable Bichon exhibitors
Minimal detail
Strong silhouette

The dog should feel:

Confident
Balanced
Proud
National Specialty caliber

Avoid:

Cartoon dogs
Excessive coat detailing
Overly stylized curls
Generic small white dog silhouettes

The silhouette should reproduce clearly on embroidery, engraving, merchandise, and digital applications.

3. Typography

Required wording:

Primary

THE ENCORE

Secondary

Bichon Frise Club of America

Supporting

51st National Specialty

St. Louis • 2027

Typography should be:

Modern sans-serif
Clean and confident
Slightly expanded tracking
Professional and timeless
Easily readable at distance

Possible visual hierarchy:

THE ENCORE (prominent focal text)

BICHON FRISE CLUB OF AMERICA

51ST NATIONAL SPECIALTY

ST. LOUIS • 2027

Color Palette
Primary Colors

Black

#000000

White

#FFFFFF

Silver

#C0C0C0
Accent Colors

Turquoise

#008C95

Royal Blue

Designer interpretation based on the BFCA Top 20 identity
Color Balance

Recommended:

70% Black / White / Silver
20% Turquoise
10% Royal Blue

Turquoise and Royal Blue should function as accents rather than dominant colors.

The overall impression should remain refined and sophisticated.

Logo Functionality Requirements

The design must work in:

Full Color

For:

Catalog covers
Advertising
Social media
Website graphics
One Color

For:

Embroidery
Engraving
Promotional products
Awards
Drinkware
Reverse Version

For:

Black backgrounds
Colored backgrounds
Photography overlays
Special Requirement

The Bichon should always remain white when used in full-color applications, while still translating effectively into single-color and engraved versions.

Applications

The logo will be used on:

National Specialty catalog
Premium list
Exhibitor badges
Rosettes and ribbons
Ringside signage
Apparel and embroidery
Drinkware and engraved merchandise
Awards
Social media graphics
Event website
Step-and-repeat backdrop
Sponsorship materials

The design must remain effective from approximately 1 inch wide to large-format banner scale.

Preferred Concept Direction

A clean silver Arch framing a single show-quality white Bichon silhouette, paired with bold contemporary typography.

The overall impression should feel like:

Act II. The next chapter. A confident return to center stage.

Modern. Memorable. Distinctly St. Louis. Distinctly Bichon. Distinctly National Specialty.

Logo Text

THE ENCORE Bichon Frise Club of America National Specialty St. Louis 2027

Files