• US$150

• 6 days left

• 141 designs

• 68 designers

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Logo Design Brief

I need a logo designed for a business rebrand. We are currently Carousel Skate Center and are rebranding to Carousel Adventure Zone. Brand colors included in attachments.

- Brand positioning: A modern, premium indoor family entertainment destination—not a traditional roller rink.

- Audience: Families with kids, teens, young adults, birthday parties, school groups, and adults. It should appeal to children without looking childish.

- What you offer: Roller skating, interactive gaming/Freedom Gaming, large indoor playground, pixel floor, arcade, parties and food.

- Desired feeling: Energetic, exciting, modern, polished, immersive and slightly adventurous. Think national entertainment brand, not local kids' play place.

- Logo hierarchy: I would make CAROUSEL the dominant word and ADVENTURE ZONE the secondary descriptor.

- Style references: We like the two logos attached for main event and the hub because of their simplicity.

- Avoid: Roller skates, literal carousels/carousel horses, cartoon children, balloons, confetti, game controllers, overly juvenile fonts, complicated illustrations, and anything that screams “1990s family fun center.”

- Practical requirement: It needs to work on the exterior building, digital signage, website, social media, employee uniforms, cups, wristbands, merchandise and small-format applications. Need something that supports versions that work horizontally, stacked, one-color, and reversed on a dark background.

- Longevity: Need something that could plausibly become a regional or national entertainment brand.

Target Market(s)

Families with kids, teens, young adults, birthday parties, school groups, and adults.

Industry/Entity Type

Family Entertainment

Logo Text

Carousel Adventure Zone

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• I would make Carousel the dominant word and Adventure Zone the secondary descriptor.

Nice to have

• Need to see the colors from our brand packet

Should not have

• Avoid: Roller skates, literal carousels/carousel horses, cartoon children, balloons, confetti, game controllers, overly juvenile fonts, complicated illustrations, and anything that screams “1990s family fun center.”

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Files

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