• A$150

• 5 days left

• 138 designs

• 72 designers

Logo Design Brief

ABOUT THE BUSINESS
A Safe Start Driving School is a family-run driving school in Brisbane, Queensland, Australia. We teach learner drivers of all ages, from nervous first-timers to people getting ready for their driving test. Our values are safety, patience, confidence and trust.

BUSINESS NAME: A Safe Start | TAGLINE: Driving School
INDUSTRY: Driving school / education / automotive
WEBSITE (for the feel of our colours and style): https://asafestartdrivingschool.com.au

WHAT WE WANT
We already have a logo (attached) and we want it taken to the next level: a bold, iconic, instantly recognisable mark that people remember after seeing it once on the car, on a phone screen or on a sign.

KEEP
- The colours: black (#000000) and our green (#01924B).
- The style of the font: heavy, bold, rounded sans-serif for "A Safe Start", with "DRIVING SCHOOL" in spaced-out capitals underneath.
- "A Safe" in black and "Start" in green (or a close variation of that split).

CHANGE / RETHINK
- The white diagonal line cutting through the "A". We're not sold on it. Please explore better ideas for the "A" as our signature mark, for example a road, a steering wheel, a tick, an L plate or a forward arrow worked cleverly into it, or something simpler and stronger.

MUST WORK ON
- Car door signage and roof signs, readable from a distance.
- Phone app icon, website favicon and social media profile pictures (the "A" mark must work on its own at small sizes).
- Website header, Facebook and Instagram, uniforms and business cards.
- Light and dark backgrounds, and in one colour (all black or all white).

DELIVERABLES
- Full logo (horizontal and stacked), plus the standalone "A" icon.
- Full colour, black, white and reversed versions.
- Vector files (AI, EPS, SVG, PDF) plus high-res PNG with transparent background.
- The font names used and the exact colour codes.

STYLE
We want genuinely premium, beautifully crafted branding, not a quick template. Modern, clean, confident and friendly. Not childish or clip-art. Think of brands that are recognised by their mark alone.

Logo Text

A Safe Start - Driving School

Files