• US$390

• 4 hours left

• 229 designs

• 103 designers

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Logo Design Brief

We are seeking a logo redesign for the US Human Proteome Organization (US HUPO - https://us-hupo.org/) that reflects the organization's evolution, US focus, and continued leadership in proteomics research.

The goal is to develop a modern, versatile visual identity that maintains continuity with US HUPO's established brand while positioning the organization for the future. The redesigned logo should convey scientific excellence, innovation, collaboration, and the global impact of proteomics.

Design objectives:

Modernize the existing identity: Create a clean, contemporary design that feels current and enduring.

Maintain brand recognition: Consider recognizable elements of the existing logo that may be worth retaining or thoughtfully reinterpreting.

Reflect scientific innovation: Explore visual concepts inspired by proteomics, molecular biology, interconnected scientific networks, and the complexity of human biology.

Ensure versatility: The logo should work across digital platforms, conference materials, publications, presentations, merchandise, and other organizational communications.

We welcome creative approaches that balance scientific sophistication with simplicity and strong visual recognition. The final design should be distinctive, scalable, and adaptable across color and monochrome applications.

The objective is not simply to update the logo aesthetically, but to create a visual identity that reflects US HUPO's mission, strengthens its recognition within the scientific community, and supports its continued growth and impact.

** We have included a custom protein that was designed using our tagline. You can include it or not.

Target Market(s)

Proteomics Scientists and Researchers

Industry/Entity Type

Science, Non-Profit

Logo Text

From Genes to Function

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• Not too patriotic (no stars and stripes)

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Files

Download all files - 0.6 MB