• A$150

• 5 days left

• 133 designs

• 64 designers

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Logo Design Brief

Create a logo for Upper North Farming Systems (UNFS) that is used on all of our reporting, comms/marketing, uniform, large trial site (cropping/farming trials), banners, website, etc that is simple, authentic, professional and identifies us as a professional, trusted, relevant and progressive farming systems group. Be relevant to the mid-north of South Australia. Be clever with the logo design so the colour pallet and design filters through seamlessly in different forms through our website and comm's.

Ensure:
- Minimalist design.
- Simple and unique graphic/icon paired with the text.
- Avoid overly detailed farming imagery.
- Professional.
- Contemporary agricultural industry feel, relevant to the mid-north of South Australia.
- Clean lines and strong typography.

Avoid:
- Tractors.
- Livestock.
- Cartoon-style farming imagery or font.
- Clip-art appearance.
- Complex illustrations.
- Multiple competing elements.
- Old-fashioned agricultural logos.
- Excessive gradients, shadows or effects.

Typography
- Modern but timeless font.
- Strong, clean, highly legible.
- Professional and confident.
- "UNFS" and "Upper North Farming Systems" should be prominent (IF UNFS acronym does not fit in the design - perhaps use Upper North Farming Systems only. Or show variants.)

Colours:
The colour palette should suit South Australian (mid-north) agriculture, cropping and farming while feeling contemporary, trusted and professional. We are seeking a fresh, modern approach and do NOT want the logo to be a generic dark/bland green and gold colour. We are looking for a colour palette that reflects a modern agricultural organisation focused on innovation, research, development, collaboration and farmer success.

The logo colours should form the foundation of our broader brand identity and work consistently across:
- Website redesign
- Marketing and communications materials
- Reports and presentations
- Social media
- Uniforms and merchandise
- Trial site signage
- Exhibition displays/banners and promotional materials

Colours should be clean, modern and timeless, with excellent readability. We want a professional colour palette that will remain relevant for many years and can be confidently applied across all brand and communication assets. Please provide all colour detail/numbers.

Overall Brand Personality:
- Professional
- Trusted
- Evidence-based
- Collaborative
- Progressive
- Agriculture
- Member & farmer focused

Attached are examples of logos used by other agricultural industry and Farming Systems groups in South Australia. These examples are provided for reference only and to demonstrate the more modern style and branding of other organisations within the South Australian agricultural sector, compared to UNFS.

UNFS does not need to replicate these designs. We are seeking a logo that is uniquely and authentically representative of Upper North Farming Systems, its members, and its role within the industry.
The current UNFS logo is shown at the bottom of the examples. It is approximately 20 years old, outdated and requires a redesign.

Please look at our website www.unfs.com.au (which also requires redesign after a logo and rebranding colours are approved) for information on the organisation.

From the selected designer, we will require:
Master logo files (AI, EPS, SVG, PDF)
Full colour palette (HEX, RGB, CMYK)
Font names and specifications
Horizontal logo version
Stacked logo version
Icon-only version
Black and white versions
Clear-space and minimum-size recommendations

Target Market(s)

Farmers, mixed farming businesses, members, funding bodies, research partners, agronomists and agricultural consultants, universities, govenment agencies

Industry/Entity Type

Agriculture (research, development and extension)

Logo Text

UNFS Upper North Farming Systems

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Professional, modern, relevant, CONTEMPORARY colour palette, simple

Should not have

• Comic-style, complex/detailed imagery, "AI"-produced

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Files

Download all files - 0.4 MB