• C$150

• 6 days left

• 95 designs

• 45 designers

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Logo Design Brief

We need a logo and a simple visual identity for Humains en marche, a French-language personal growth movement based in Quebec, Canada. The name stays in French. It means "humans on the move" or "humans walking": people who are on a path, not people who have arrived.

Humains en marche brings together adults who want to live more fully and more consciously. Members meet online and in person to move together, meditate, talk honestly and take care of themselves and their families. The movement uses physical transformation (fitness, nutrition, sleep) as a doorway to deeper personal growth: relationships, emotions, identity, meaning.

Colours and typography
Colours. Warm and natural. The existing illustration uses blue, orange and green, and we are open to keeping that spirit. Earthy tones (warm cream, terracotta, deep green) are also welcome. Please propose a palette of 3 to 5 colours with HEX codes.
Typography. Friendly, readable and human. The name is in French: accents (é, è, à, ç) must display properly. The logo must stay readable at small sizes, such as a Facebook profile picture.
Name. Always written "Humains en marche": capital H only, no punctuation. No tagline for now, but leave room for a short one later.

Link to the files if you have problem with the download : https://drive.google.com/drive/folders/1j8arVrvi_4TpJmKXFqvlCjWIZXzHbLts?usp=sharing

Target Market(s)

Women and men aged 40 to 55, mostly French-speaking Quebecers. They are professionals and parents who have given everything to their family and their work. They are successful in many areas of life, but they feel overwhelmed, they no longer recognize themselves, and their body is starting to show it. They are not beginners in personal growth: many have read books, attended retreats or worked with a coach. They are looking for something that feels real, warm and grounded, not another quick fix.

Industry/Entity Type

French-language personal growth movement based in Quebec, Canada.

Logo Text

Humains en marche

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The brand should feel like a warm, honest friend walking beside you, not a guru on a mountain top. The brand is : Human, warm, welcoming, Grounded, natural, alive, In motion, on a path, Non-judgmental, inclusive (women and men), Simple and calm. Three words to keep in mind: movement, connection, growth.

Nice to have

• Ideas to explore These are starting points, not requirements. Surprise us. • The path: walking, steps, a trail, the idea of being on the way rather than at the destination. • Two humans: connection, people facing each other, walking side by side, meeting for real. • Transformation: a butterfly, something that grows, sheds or opens up. • Nature and life: leaves, sprouts, organic shapes, something alive. • Hand-made feel: a touch of hand-drawn or textured line work, so it feels human rather than digital. Existing illustration (attached). We already have a butterfly illustration we love: two human silhouettes, one blue and one orange, facing each other to form the wings, with green leaves growing between them, drawn in a hatched, hand-sketched style. You may evolve it, simplify it or use it as inspiration. Fresh concepts are also welcome.

Should not have

• What to avoid • Fitness clichés: dumbbells, flexed arms, six-packs, running silhouettes, heartbeat lines. • Spiritual clichés: lotus flowers, Buddha figures, chakras, om symbols, sunsets. • Political look: "En marche" is also the name of a French political party. Avoid anything that resembles a political logo, such as a bold arrow, a campaign style or flag colours. • Footprints used literally: they can feel dated. Use them only if the idea is fresh. • Corporate or tech style: sharp geometric icons, cold blues and greys, startup-like wordmarks. • Anything that judges or shames the body.. The brand is not : Cold, clinical, corporate, Preachy, solemn, "spiritual" in a cliché way, Polished to perfection, glossy, luxury, Static, finished, "arrived", Aggressive, macho, fitness-bro, Busy, loud, hyped

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Files

Download all files - 1.6 MB