Marketing Manager - Healthcare
Marketing & Communications
Melbourne, VIC, Australia
About us
Healthe Care is one of Australia's leading private healthcare providers, delivering high-quality healthcare services through a growing network of hospitals and healthcare facilities across the country. Our purpose is to provide exceptional care for our patients while supporting our doctors, staff and local communities to thrive.
About the role
An exciting opportunity exists for an experienced and driven Marketing Manager to join our national Marketing & Communications team.
Reporting to the Head of Marketing & Communications, this role is responsible for developing and delivering strategic marketing initiatives that support patient growth, specialist recruitment, referrer engagement and brand awareness across the Healthe Care network.
This is a hands-on role that combines strategy, digital marketing, stakeholder engagement and project management. You will work closely with hospital executives, clinical leaders, business development teams and external partners to drive measurable results and support organisational growth.
Key responsibilities
Develop and implement marketing strategies aligned with business objectives and growth plans
Lead integrated marketing campaigns across digital, social media, email, content, PR and traditional channels
Support specialist recruitment, doctor engagement and referrer growth initiatives
Manage hospital websites, digital content and search optimisation activities
Coordinate promotional materials, publications, events and community engagement activities
Monitor campaign performance and provide reporting, insights and recommendations
Manage agency relationships, suppliers and marketing budgets
Partner with key stakeholders across hospitals and corporate teams to identify and execute growth opportunities
Ensure brand consistency across all communications and marketing activities
Essential criteria
Tertiary qualifications in Marketing, Communications, Business or a related discipline
Demonstrated experience in a marketing management role
Proven experience developing and delivering successful marketing campaigns
Strong digital marketing capability including websites, social media, email marketing and analytics
Exceptional written and verbal communication skills
Strong stakeholder engagement and relationship management skills
Excellent project management and organisational abilities with the capacity to manage multiple priorities
Commercially focused with strong analytical and problem-solving skills
Experience working in healthcare, professional services or a complex multi-site environment will be highly regarded
Why join us?
Join one of Australia's leading private healthcare organisations
Play a key role in supporting hospital growth and community engagement
Work with passionate and collaborative healthcare professionals
Opportunity to contribute to strategic projects across a national network
Professional development and career growth opportunities
Flexible and supportive working environment
Apply now
If you are a proactive marketing professional who enjoys delivering strategic and practical outcomes, we would love to hear from you.
Apply now and become part of a team that is helping shape the future of private healthcare in Australia. For any enquiries, contact Haydn Murray, Head of Marketing and Communications at ••••@healthecare.com.au