Position Overview

We are seeking a high-caliber Senior Manager, SEO & Organic Growth to spearhead our search engine optimization strategy across Southeast Asia (Malaysia, Singapore, Philippines, Hong Kong, Indonesia) and Australia. You will own the organic search growth engine across our group of eCommerce brands (Flower Chimp, Happy Bunch, CakeRush, LVLY, and Bloomeroo), driving revenue growth, improving marketing efficiency, and increasing organic share of total transactions across Southeast Asia and Australia. This role is accountable for the commercial performance of organic search, ensuring SEO meaningfully contributes to revenue and long-term

customer acquisition.

Responsibilities

Strategic Leadership & Planning

● Define and execute multi-market SEO strategies that drive revenue growth, organic order volume, and

improved marketing efficiency across all brands.

● Develop long-term SEO roadmaps spanning technical SEO, site architecture, content, and authority

building across all markets.

● Integrate AI-driven search strategies (AI Overviews, generative search, conversational discovery) to

ensure our brands remain visible in emerging search experiences.

Performance, Revenue & Competitive Analysis

● Own the commercial performance of organic search across all brands, driving revenue growth, improving

contribution margin efficiency, and increasing the share of transactions from organic channels.

● Gain a competitive edge by benchmarking performance against industry peers to identify market gaps

and pivot strategies to capture untapped search demand.

● Maintain a rigorous experimentation culture through SERP analysis, landing page testing, and conversion

optimization to ensure organic traffic translates into transactions.

● Deliver high-level performance insights by translating complex data into actionable market trends and

strategic pivots to keep our brands ahead of the curve.

Technical SEO & Architecture

● Own the technical health and SEO performance of our Shopify-based eCommerce platforms, including

site speed, crawlability, indexation, structured data, internal linking, and mobile-first performance.

● Partner with product and engineering teams to bake SEO best practices into every site migration and

feature launch.

● Manage international SEO requirements across multiple domains and markets, including hreflang

implementation and scalable SEO architecture.

● Optimize SEO performance across Shopify storefronts, including collections, product pages, tags,

structured data, canonical management, and scalable Liquid-based templates.

eCommerce Search Optimization

● Develop scalable SEO frameworks for category pages, product pages, and high-intent landing pages.

● Identify and prioritize transactional search opportunities such as occasion pages, city-based searches,

and gifting keywords.

● Optimize product and collection data to maximize visibility in organic shopping results and product-rich

SERP features.

Content & Authority Building

● Own commercial landing page frameworks and scalable SEO page generation.

● Overlook production of high-intent, human-centric content—optimized for both traditional search and

AIO—that mirrors the distinct voice of each brand, from the sincere tone of Flower Chimp to the friendly

narrative of LVLY.

● Develop and scale authority-building initiatives including link-building, digital PR, and partnerships to

improve domain authority across all brands.

Qualifications & Experience

● Strategic SEO Leadership: 7+ years of SEO experience, including at least 3 years in a leadership or senior

managerial capacity within a high-growth e-commerce, retail, or D2C environment.

● International Market Expertise: Demonstrated success managing and scaling SEO strategies across

diverse regions, with specific experience navigating the search landscapes of Southeast Asia and/or

Australia.

● Technical SEO Mastery: Advanced technical mastery in site architecture, HTML/CSS, JS rendering, and

schema markup, alongside deep proficiency in industry-standard tools such as Ahrefs, Semrush, and

Google Search Console.

● Data-Driven Decision Making: Expert-level analytical skills and data visualization, with a proven ability to

extract actionable insights from complex datasets to drive strategic business decisions.

● AI & Generative Search Proficiency: Demonstrated expertise in leveraging AI tools (e.g., ChatGPT, Claude,

Gemini) to accelerate content creation, perform advanced market research, conduct competitor analysis,

and optimize for generative search experiences (AIO).

● Experience managing SEO for Shopify-based eCommerce environments, including collections, product

pages, canonical structures, and Liquid templates.

● Cross-Functional Collaboration: Proven ability to manage, mentor, and inspire cross- functional teams

and external agencies to achieve unified, measurable goals.

Personality Traits

● Strategic & Analytical: You see the big picture without losing sight of the technical details.

● Resilient: You thrive in a fast-paced environment and view algorithm updates as opportunities rather

than setbacks.

● Collaborative: You communicate complex technical concepts effectively to non-technical stakeholders

and work seamlessly across cultures and time zones.

● Growth-Minded: You possess an innate curiosity for new search trends, AI-driven search experiences, and

emerging technology.