Founded in 2018, Marti is Türkiye’s leading mobility app, offering multiple transportation services to its riders. Marti operates a ride-hailing service that matches riders with car, motorcycle, and taxi drivers, and operates a large fleet of rental e-mopeds, e-bikes, and e-scooters. All of Marti’s offerings are serviced by proprietary software systems and IoT infrastructure.

Marti's vision is that everything on wheels will be electric and everything electric will be shareable. Since 2019, we have experienced significant growth and maintained robust unit economics year-round. Our goal is to expand our urban transportation services, introduce new environmentally sustainable and shared mobility options, and leverage our existing scale and customer base to offer technology-enabled services beyond transportation. By pursuing sustainable growth, we strive to positively impact the communities we serve and make a meaningful impact on the future of mobility.

Marti invites applications from dynamic, innovative and highly motivated candidates for the following position;

Responsibility

• Develop and execute multi-channel CRM campaigns (Email, Push, SMS, In-App)
• Optimize user segmentation, lifecycle marketing, and retention strategies
• Analyze campaign performance and customer data to drive personalization
• Lead A/B testing and continuous optimization of CRM initiatives

Expertise

• 7+ years of experience in CRM, lifecycle marketing, or retention marketing
• Hands-on experience with CRM platforms (Insider, Braze, Salesforce, etc.)
• Strong analytical skills and ability to work with data-driven insights
• Experience in automation, personalization, and customer segmentation
• Background in digital businesses is a plus