Founded in 2018, Marti is Türkiye’s leading mobility app, offering multiple transportation services to its riders. Marti operates a ride-hailing service that matches riders with car, motorcycle, and taxi drivers, and operates a large fleet of rental e-mopeds, e-bikes, and e-scooters. All of Marti’s offerings are serviced by proprietary software systems and IoT infrastructure.

Marti's vision is that everything on wheels will be electric and everything electric will be shareable. Since 2019, we have experienced significant growth and maintained robust unit economics year-round. Our goal is to expand our urban transportation services, introduce new environmentally sustainable and shared mobility options, and leverage our existing scale and customer base to offer technology-enabled services beyond transportation. By pursuing sustainable growth, we strive to positively impact the communities we serve and make a meaningful impact on the future of mobility.

Marti invites applications from dynamic, innovative and highly motivated candidates for the following position:

What You’ll Do

• Define and own the overall performance marketing and ASO strategy, integrating paid acquisition with app store optimization to maximize growth and efficiency.
• Lead, mentor, and grow a team of performance marketers; set goals, establish best practices, and ensure executional excellence.
• Manage multi-million-dollar budgets, oversee spend allocation, and maximize ROI while balancing scale and efficiency.
• Partner with Growth, Product, CRM, and Brand teams to design integrated full-funnel acquisition, retention, and re-engagement strategies.
• Drive experimentation frameworks across creatives, audiences, placements, funnel tactics, and ASO variables (titles, subtitles, keywords, creatives) to improve conversion, discoverability, and performance.
• Collaborate with Analytics to define KPIs, measure CAC, LTV, ROAS, and provide actionable insights to leadership.
• Lead ASO efforts: keyword research, metadata optimization, A/B testing of app store assets, conversion rate optimization (CRO) for app pages, competitor & market analysis.
• Monitor platform updates, algorithm shifts, app store policy changes, and new paid/organic channel innovations to maintain a competitive edge.
• Present performance and ASO results, forecasts, and strategic recommendations to the executive team and key stakeholders.

What You Bring

• 10+ years of progressive experience in performance marketing with proven success scaling paid channels globally.
• Demonstrated leadership experience building and managing high-performing teams.
• Deep expertise in Meta Ads Manager, Google Ads, TikTok Ads, Programmatic Platforms, and emerging ad technologies.
• Strong analytical skills with the ability to connect data insights to business outcomes (CPA, ROAS, LTV, CAC payback, etc.).
• Experience with MMPs (AppsFlyer, Adjust), attribution models, and privacy-first measurement approaches (SKAN, post-IDFA).
• Strategic thinker with the ability to balance long-term vision and short-term execution.
• Excellent communication and stakeholder management skills, with experience influencing at the executive level.