Founded in 2018, Marti is Türkiye’s leading mobility app, offering multiple transportation services to its riders. Marti operates a ride-hailing service that matches riders with car, motorcycle, and taxi drivers, and operates a large fleet of rental e-mopeds, e-bikes, and e-scooters. All of Marti’s offerings are serviced by proprietary software systems and IoT infrastructure.

Marti's vision is that everything on wheels will be electric and everything electric will be shareable. Since 2019, we have experienced significant growth and maintained robust unit economics year-round. Our goal is to expand our urban transportation services, introduce new environmentally sustainable and shared mobility options, and leverage our existing scale and customer base to offer technology-enabled services beyond transportation. By pursuing sustainable growth, we strive to positively impact the communities we serve and make a meaningful impact on the future of mobility.

About the Role

We’re looking for a culturally sharp, idea-driven Copywriter to help define how Martı speaks to millions of people, every single day.

This role sits at the intersection of brand and performance. You won’t just write copy; you’ll shape ideas that travel across channels, from big 360° campaigns to real-time social content and high-performing digital ads.

As part of the Brand team, you’ll collaborate closely with designers and marketers to translate insights into bold, clear, and emotionally resonant communication. You’ll play a key role in evolving Martı’s tone of voice and ensuring consistency across every touchpoint.

If you think in concepts first, write with clarity and craft, and understand how digital culture moves this role is for you.

What You’ll Be Doing

• Develop 360° creative concepts and executions across TVC, Radio, OOH, and Digital
• Collaborate closely with the Creative Design & Brand team as part of a core creative partnership
• Write performance-focused content for digital campaigns, paid media, CRM, and in-app communications
• Create platform-native, socially fluent content for Instagram, TikTok, YouTube, and emerging platforms
• Contribute to campaign ideation, naming, storytelling, and brand narratives
• Shape, evolve, and protect Martı’s tone of voice across all channels
• Adapt messaging tonality depending on context
• Work closely with performance and product teams to ensure copy drives both brand impact and measurable results

What We’re Looking For

• 6–8 years of experience in copywriting, ideally with a strong advertising agency background
• (Brand-side experience is welcome if creatively led)
• A portfolio that demonstrates both big campaign ideas and sharp, tactical executions
• Strong conceptual thinking paired with excellent short-form and long-form writing skills
• Native-level Turkish
• Strong understanding of digital platforms, performance marketing, and social storytelling
• Ability to thrive in a fast-paced, collaborative environment
• High attention to craft, detail, and consistency
• Passion for culture, creativity, and building brands that people genuinely connect with