Locations
New South Wales, Australia · Alexandria NSW 2015, Australia
industry
Clothing and Apparel · Commerce and Shopping · Community and Lifestyle · Design
Size
11-50 employees
Stage
Other
founded in
2014
In late 2013, our Founder Lana, realised that she simply spent far too many hours pounding the pavement, looking for the perfect handbag. Yet, nothing was perfect, and she wanted 'perfect'. Why pay premium prices if it isn't exactly what you want? She remembers sitting in her car in the Westfield Bondi Junction car park, and thinking that there simply had to be a better way. We realised, if it was possible for kids to build their own teddy bears, people to create their own custom Nike shoes, and fashionable women around the world to design their own premium women's shoes, there simply had to be a way to create high quality, luxury and bespoke handbags.
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