Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.

Location: EMEA (UK or France or Germany)

Your Impact

As an Industry Advisor for FA&D, you will play a critical role in shaping how PTC positions its solutions for the industry. You will drive industry thought leadership, collaborate with sales, solutions consulting and marketing teams to develop insights-driven strategies, and engage directly with customers and partners to identify key opportunities. Your expertise will help craft compelling industry narratives, ensuring PTC’s solutions align with market needs and competitive differentiators.

Your Team

You will be part of the Portfolio & Industry Marketing team, working closely with Product Marketing, Solutions Marketing, and Growth Marketing leaders. You will also collaborate cross-functionally with Sales, Solutions Consulting and Product teams to ensure go-to-market success.

Responsibilities

- Conduct industry research and develop Go-to-Market (GTM) Playbooks to guide sales and marketing strategies.

- Identify key customer challenges and market trends, transforming them into industry reports and actionable initiatives.

- Develop industry insights reports, presentations, and talk tracks for sales enablement and executive briefings.

- Act as an industry thought leader, supporting analyst relations, public speaking opportunities, and customer engagements.

- Collaborate with partners, GSIs, and industry associations to strengthen PTC’s positioning in Aerospace and Defense industries.

- Lead Customer Advisory Boards (CABs) and engage directly with customers to capture insights and success stories.

- Support PTC’s value-based selling approach, helping sales teams articulate PTC’s differentiation and business impact.

- Engage with customers to build trust and credibility by leading with expertise, and form a deep understanding of their needs and pain points

Skills & Competencies

- Deep understanding of the FA&D industry challenges and opportunities

- Strong expertise in market research, strategic thinking, and business storytelling.

- Excellent communication and presentation skills, with the ability to engage both technical and executive audiences.

- Experience collaborating in cross-functional to drive initiatives forward.

- Ability to analyze competitive trends and position PTC’s solutions effectively.

Qualifications

- 7+ years of experience in the FA&D industry, preferably in engineering, manufacturing, or consulting.

- Proven ability to develop industry-specific strategies, customer insights, and GTM plans.

- Experience working with sales teams, product teams, and external partners to drive industry-focused marketing initiatives.

- Ability to translate complex technical concepts into compelling business narratives.

Requirements

• Travel required up to 30 – 40% of their time

Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you.

If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?

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