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Industry Marketing Principal

PTC

PTC

Marketing & Communications
Barcelona, Spain
Posted on Dec 3, 2025
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Industry Marketing Principal

Barcelona, Spain
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Job ID
JR111237

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.

Are you passionate about shaping portfolio solution narratives and making a direct impact on go-to-market success in our key industries? PTC is looking for an Industry Marketing Principal to be a strategic partner for our Industry go-to-market (GTM) strategy.

Why This Role Matters

The Industry Marketing Principal will drive the development and execution of PTC’s industry-specific marketing strategies. This role is central to shaping how we engage with verticals, deliver thought leadership, and enable sales and customer success teams with relevant insights and content. The ideal candidate is a strategic B2B marketer with deep industry knowledge and a passion for translating market dynamics into actionable programs.

You will be part of the Portfolio Marketing organization, working closely with Product Marketing, Customer Marketing and Growth Marketing leaders. You will also collaborate cross-functionally with Industry Advisors, Sales, Solutions Consulting and Product teams to ensure go-to-market success.

  • Work at the forefront of intelligent product lifecycle solutions in a company that is shaping the future of manufacturing enterprises.

  • Be an Industry expert with the ability to make a visible impact on our growth and GTM success.

  • Collaborate with a high-caliber, passionate team that values innovation and customer success.

Key Responsibilities

  • Industry Messaging & Positioning: Develop and articulate clear, differentiated messaging and positioning for our key industries with solutions that address customer challenges and align with key industry trends.

  • Thought Leadership & Advocacy: Drive the Industry Hubs program; identify speaking engagements, create and promote content; engage with analysts and industry forums.

  • Sales Support: Support PTC’s value-based selling approach, helping sales teams articulate PTC’s differentiation and business impact.

  • Sales Enablement & Program Execution: Deliver enablement materials; support campaign execution and ABM initiatives.

  • Research & Insights: Partner with Strategy and Competitive Intelligence teams to leverage data and Voice-of-the-Customer insights; drive data-backed decisions.

  • Market Intelligence: Conduct ongoing research on industry trends, competitive landscapes, and customer pain points to inform solution development and marketing strategy.

What You Bring

  • 7+ years of experience in Industry Marketing, Solutions Marketing, Product Marketing, or other GTM functions in B2B technology or enterprise software industries.

  • Industry background in one of our key verticals (Automotive, Industrials, MedTech, FA&D, Electronics & HighTech) is a plus

  • Demonstrated ability to translate technical portfolio capabilities into compelling customer value propositions.

  • Strong analytical skills and the ability to synthesize market and customer insights into actionable GTM plans.

  • Proven success in developing industry-specific messaging and positioning, and multi-channel marketing strategies.

  • Experience working with cross-functional teams including Sales, Product Management, Customer Success, and Communications.

#LI-DNI

Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you.

If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?

We respect the privacy rights of individuals and are committed to handling Personal Information responsibly and in accordance with all applicable privacy and data protection laws. Review our Privacy Policy here."



You can learn more about who we are, what we do, and what sets us apart by following us on social media. The #lifeatPTC experience is one that we’re proud to share and it just keeps getting better.
Insights from previous hires
Years of experience
  • Less than 2 years
  • 2 - 4 years
  • 4 - 8 years
  • 8+ years
Top skills
International Business
Business
Marketing
Previously worked at
Previously worked as
1. Regional Sales Manager
2. Marketing Director
3. National Sales Manager
4. Market Development Manager
5. Territory Manager
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